Why is it important to add keywords to Squarespace?

I am facing a problem because my website may not be getting as much traffic as I would like and I want to know how to improve its search engine optimization (SEO) and visibility. I am looking for information on why it's important to add keywords to Squarespace and how to do it effectively.

You can start with a guide like this:

https://support.squarespace.com/hc/en-us/articles/360002090267-SEO-checklist

Adding keywords that represent your business is important, but these days, only if you are putting them into effective content, they are much less useful merely as standalone tags.

Hi @sachinkum327,

Adding keywords is important, as you need to communicate to Google what keywords you want to rank for.

Before you do this, you need to ensure you get your keyword research right, as if you add the wrong keywords (even if they're in the right places), you'll get no traffic or traffic from the wrong people.

In terms of how to do this effective, I'll be bringing together a Squarespace SEO checklist and tips video soon, so subscribe to my YouTube channel to catch this, as it's a lot to explain over here!

You can also sign up for the waiting list for my Squarespace SEO plugin, which will help with keyword research and tell you where to put your keywords.