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Getting convertkit forms to work with images

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Hello, I am trying to add HTML code to an image. I was told by Convertkit support that the problem I am having with an image on my website linking to a 404 error page is because I have not added this code to my image:

<a data-formkit-toggle="0731caa72f" href="https://cold-hill-5152.ck.page/0731caa72f"></a>
I know how to add a code block, but is there a way to add code to an image in Squarespace? If not, how would I solve this problem? 
For more information, the issue I'm trying to fix is that my Convertkit modal (popup) form is working correctly with a button, but using the exact same link it's not working from an image. You can see on this page...
...that the "PDF: College Audition Checklist" image does NOT work correctly, while the button right below it is working perfectly. There is also a code block that goes along with it to make it work. 
Thank you for your help!


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