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Have moved from UK to NZ, page won't show up in google

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Hi there,
I started my Squarespace site in the UK and paid an annual subscription there in GBP. I have now moved home to New Zealand and I have found my website hardly comes up in relevant searches on Google (I am one of four New Zealand based Live Wedding Painters). I have changed my website location but analytics show that I am only appearing in UK based searches for this service. I tried to add a second domain with a .co.nz but Squarespace does not support it
I would love any help or advice on this!

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Hi @Ameliaj23 - hope your NZ move went okay!

There are a number of things you can do here:

  • Ensure you have backlinks from other sites in New Zealand - this will show Google that you are relevant in that area.
  • Set up your Google My Business and ensure your location is set to New Zealand
  • Begin to publish blogs which are relevant to your niche in your new location (e.g. best wedding venues in New Zealand). As with the 1st point, this is important because it shows Google you are relevant and have authority in the area.

If your current domain is .co.uk, will hold you back, so it could be worth getting the .com, as this is international.

I'm not sure why you can't add a second domain, but I'm sure someone can help you out here.

Henry Purchase

Founder of ROUGH WATER MEDIA's Squarespace SEO Plugin 

RoughWater_SEO_PLUGIN_highres-min (1).jpg

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1 hour ago, Ameliaj23 said:

I have now moved home to New Zealand and I have found my website hardly comes up in relevant searches on Google. I tried to add a second domain with a .co.nz but Squarespace does not support it

Hi Amelia

Some thoughts for you:

  • Your Squarespace website can only have one primary domain name. You can choose which one of the two domains you want to use (.com or .co.nz). The other one will redirect to the one selected as the primary.
  • Have you included New Zealand or locality in your site title or site description?
  • Have you verified your site with Google Search Console?
  • Have you verified your site with Bing Webmaster Tools?
  • Have you created a Google Business Profile to claim your business information and maximise how users find your business in local search results?
  • Have you included enough copy on your homepage that describes the services you offer and where you offer them? Typically, art and photography-based websites rarely include enough relevant text.
  • Are you missing opportunities to mention New Zealand locations on your site? For example, have you included a portfolio that mentions locations or a blog about best wedding locations?
  • Is your footer being used effectively? 

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Thanks so much for your responses. I had already verified with Google Search Console, and have now set up Google Business. No result yet on the search bar, I'll also have a go at some of the other suggestions here and see if that improves things. 
When trying to add my .co.nz domain it simply says that squarespace does not support that type of domain. I'm tempted to set up an entirely different site for my live wedding painting servies but I feel like that would be a too fiddly!

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