Multiple Store Fronts

Hello everyone! I was curious if anyone knew of a way to have multiple store fronts on the same site. Example: each artist on our site will have different merch but I have yet to figure out a way to make it to where only certain products are on specific artist's pages where I customer doesn't have to scroll through everyone merch item everyone is selling. 

Would anyone have a good starting place for me to get this handled? Thanks in advance

You can create more than one store, each with only its own products, on your site. Each artist can have a link to their store on their artist page.