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New webinar: SEO with your Squarespace site

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Posted

We're thrilled to announce a new SEO webinar on November 9th at 1:30 PM ET. We'll go over SEO fundamentals and best practices, as well as your Squarespace site's built-in SEO and marketing tools. 

Our goal is for you to leave the webinar with a deeper understanding of how to leverage your content strategy to boost your site's discoverability on search engines. You'll leave the webinar with specific, actionable steps you can take on your site to improve its SEO performance. 

Be sure to reserve your spot for November 9th at 1:30 PM ET at the link below: 

Register  

Posted
1 hour ago, HenryPurchase said:

I missed this unfortunately

The webinar was recorded and is available on demand using the link that Parker provided above.

Me: I'm Paul, a SQSP user for >18 yrs & Circle Leader since 2017. I value honesty, transparency, diversity and good design ♥.
Work: Founder of SF.DIGITAL. We provide high quality original extensions to supercharge your Squarespace website. 
Content: Views and opinions are my own. Links in my posts may refer to my own SF.DIGITAL products or may be affiliate links.
Forum advice is completely free. You can thank me by selecting a feedback emoji. Buying a coffee is generous but optional.

  • 4 weeks later...
  • 1 month later...
Posted (edited)

I actually really liked the webinar. 

However just wanted to add. 

A solid Squarespace SEO campaign boils down to the following three aspects: On page, Off page and Technical SEO. 

Let's break these down in real simple terms. 

i) On Page SEO

Make sure your pages are written in a way that target the right keyword and have plenty of content to support it. 

How did I rank at the top of page 1 for "Squarespace SEO Consultant?"

Check out the page here (or search for it if you like 😀)

Notice 4 things:

i) The keyword is in my URL handle. 

ii) The keyword is in my H1 tag. 

iii) The keyword is used throughout the content. 

iv) The content there is to support the main keyword. 

That generally sums up the main aim of On Page - I've chosen the keyword I am aiming to rank - as clients and partners can find me with that the keyword (if you want an SEO consultant who specialises in Squarespace don't hesitate to reach out). 

ii) Technical SEO

The great thing about Squarespace, is that it actually takes care of a lot of this for you already. 

Sure, you need change your settings to enforce HTTPS and you need to set up Google Search Console but apart from that you're pretty much set. 

iii) Off Page SEO

You need to get links.

See here I managed to get featured in the following:

- Fiverr quoted me: 

https://www.fiverr.com/resources/guides/programming-tech/blogging-platforms

- My university featured me:

https://www.york.ac.uk/enterprise-works/entrepreneurial-journeys/harry-boxhall/ (

- Contributed to a post:

https://hashtagpaid.com/banknotes/the-role-of-creator-marketing-and-influencers-in-the-b2b-world

All these types of links help support your website authority to allow you to rank for keywords. See my traffic growth below over the last few months after I put effort into my Squarespace site (harryboxhall.co.uk). 

So if you ever find yourself wondering "Is Squarespace good for SEO?". 

The answer is absolutely, but that doesn't mean you can't have an SEO strategy in place. 

Hopefully that's where I help. 

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Edited by boxhallmarketing
  • 2 weeks later...
Posted (edited)

Thanks for that short summary, boxhallmaerketing.
I struggle with following on the more technical side in squarespace:

Quote

ii) The keyword is in my H1 tag. 

iii) The keyword is used throughout the content. 

iv) The content there is to support the main keyword.

Because I cannot put H1 and content to my categories: when I add a block to the shop site or change the SEO description, it's over the whole shop not only for the category. The categories contain different types of products, i.e. shisha-coal and incense sticks and seminars – which would profit from using a keyword on their own.
Is this behaviour handled differently in other themes?
Should I set up a shop (technically) for each of those categories or do you have any idea how to handle this?

Thanks for reading.
Best wishes Mela from heckenwerk.de

Edited by melamint
clarification
  • 3 months later...
Posted

Because everyone is using a very similar keyword data pool, you should be looking at website performance speed and other Core Web Vitals metrics as a priority for low-competition (less than 5M Google Search results) keywords. Google Core Web Vitals and follow the recommendations.

We provide digital marketing services for businesses that need exposure/sales from search and social media networks. We also build incredibly fast and well optimised multi-language Square Space websites.
Digital Marketing | Marketing Digitale

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