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What SEO tactics and goals do you have for your shop’s performance?

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Hi all! I’m Alicia, a product designer on a team at Squarespace focused on helping sellers succeed across different sales channels. As part of our work, we want to better understand how users are finding success or challenges with e-commerce and SEO on our platform. I thought posting here could be a good way to connect with some of you, and learn about pain points we can address in future updates.

If you’re a seller on Squarespace and interested in providing thoughts, if you could respond in the thread with the following:

  1. Your self perceived level of knowledge on SEO (specifically SEO knowledge pertaining to e-commerce, rather than general SEO for a website)
  2. What goals do you have for your shop’s performance?
  3. What SEO tactics have you tried to help with your shop performance? How did it go?
  4. How do you measure progress towards your goals? If you’re looking at data, what are you looking at, and do you use any third party tools?
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