What SEO tactics and goals do you have for your shop’s performance?

Hi all! I’m Alicia, a product designer on a team at Squarespace focused on helping sellers succeed across different sales channels. As part of our work, we want to better understand how users are finding success or challenges with e-commerce and SEO on our platform. I thought posting here could be a good way to connect with some of you, and learn about pain points we can address in future updates.

If you’re a seller on Squarespace and interested in providing thoughts, if you could respond in the thread with the following:

1. Your self perceived level of knowledge on SEO (specifically SEO knowledge pertaining to e-commerce, rather than general SEO for a website)
2. What goals do you have for your shop’s performance?
3. What SEO tactics have you tried to help with your shop performance? How did it go?
4. How do you measure progress towards your goals? If you’re looking at data, what are you looking at, and do you use any third party tools?

Hi Alicia, 

SEO is the areas that I am the weakest.  I am interested in learning more from you on how to best reach beyond current clients. After having deep a deep site for years I stripped it down in an effort to begin again.  Now looking to rebuild and thus would appreciate learning how the SEO process works. 

1. Intermediate SEO for ecommerce Advanced for General. 

2. Long term Revenue per customer,  subscription and single purchase software

3. Mostly nothing, just build a product people wanted.   Use plain english language and internal links. 

4. Focus is on growth of Total revenue.   Google Analytics, Tag Manager, spreadsheet. 

1. I would say intermediate, I'm still learning some tricks.
2. At the moment, getting more subscriptions (working on it).
3. Keyword-rich titles and descriptions for the products, blog posts, and including links back to my shop in the posts. 
4. Google Analytics.