Organizing Google Search Engine Results

Hi @TheBrattleboro - the additional "Sitelinks" that display below the main result are selected by Google based on what the algorithm thinks will be useful for a particular user's search term. This means that the set of sitelinks shown for your site may vary from one search to another depending on the search query the user entered.

There's no way to directly control whether sitelinks are displayed, or what sitelinks are displayed. Generally having a clean, simple site architecture and navigation structure will help, but ultimately the algorithm will decide what to include.

See more info from Google Search Central here: https://developers.google.com/search/docs/advanced/appearance/sitelinks

Hope that helps,

- Ed

--

Blue Hills Digital
Support with website optimization, SEO and finding a digital marketing strategy that works.

Latest resource: Squarespace SEO Services