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Analytics Warning message – "Analytics is likely inaccurate due to disabled cookies"

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On 7/17/2022 at 6:42 PM, jmcdowell15 said:

Has anybody seen this warning message when looking at their traffic Analytics?

Yes, this is normal when your site is compliant with privacy laws like GDPR because you must not send analytics cookies to visitors until they click the opt-in message on your cookie banner.

Once visitors click the opt-in button, cookies will be used and their analytics data will be accurate. It will be less accurate for other visitors who don't opt-in - hence the warning.

If you are looking for a way to collect analytics without using Cookies, you may want to take a look at TinyAnalytics. There are no cookies and it is fully compliant with GDPR, CCPA and PECR 🙂. It's free for up to 50,000 monthly page views.

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Edited by paul2009

About me: I'm Paul. A SQSP User for 18 yrs, I joined Circle when it launched in 2016 and have been a Circle Leader since 2017. I value honesty, transparency, diversity and good design ♥.
Work: Founder of SF.DIGITAL, providing expertise and extensions to supercharge your Squarespace website. 
Content: Views and opinions are my own. Links in my posts may refer to my own SF.DIGITAL products or may be affiliate links.
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  • 5 months later...
10 hours ago, MML997 said:

Does this mean that my data will not be accurate at all? or does it just mean it won't show the individuals that choose not to opt in for cookies?

Data will be accurate for visitors who accepted cookies and less accurate for those who do not accept them. 

About me: I'm Paul. A SQSP User for 18 yrs, I joined Circle when it launched in 2016 and have been a Circle Leader since 2017. I value honesty, transparency, diversity and good design ♥.
Work: Founder of SF.DIGITAL, providing expertise and extensions to supercharge your Squarespace website. 
Content: Views and opinions are my own. Links in my posts may refer to my own SF.DIGITAL products or may be affiliate links.
Forum advice is free. You can thank me by clicking one of the feedback emojis below. Coffee fuels my work.

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  • 2 weeks later...
1 hour ago, SDMorley said:

would the general data re visits be more or less correct?

No. It will look like you have more visitors than you actually have.

Each pageview event counts like it’s from a new visitor each time. As a result, visits and unique visitors will appear much higher than normal. Each page view counts as its own visit, when in reality, one visitor will typically view multiple pages during their visit.

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Edited by paul2009

About me: I'm Paul. A SQSP User for 18 yrs, I joined Circle when it launched in 2016 and have been a Circle Leader since 2017. I value honesty, transparency, diversity and good design ♥.
Work: Founder of SF.DIGITAL, providing expertise and extensions to supercharge your Squarespace website. 
Content: Views and opinions are my own. Links in my posts may refer to my own SF.DIGITAL products or may be affiliate links.
Forum advice is free. You can thank me by clicking one of the feedback emojis below. Coffee fuels my work.

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  • 1 month later...
22 hours ago, Paulstearman1234 said:

When I attempt to check the analytics on my site, this box comes up

This is correct. Please read my answer above.

About me: I'm Paul. A SQSP User for 18 yrs, I joined Circle when it launched in 2016 and have been a Circle Leader since 2017. I value honesty, transparency, diversity and good design ♥.
Work: Founder of SF.DIGITAL, providing expertise and extensions to supercharge your Squarespace website. 
Content: Views and opinions are my own. Links in my posts may refer to my own SF.DIGITAL products or may be affiliate links.
Forum advice is free. You can thank me by clicking one of the feedback emojis below. Coffee fuels my work.

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  • 6 months later...
1 hour ago, marawilson said:

Is there any way to differentiate visitors who have opted-in and visitors who have opted-out to get a more accurate read on total visitors? 

No, this is not possible. 

If you'd like analytics that don't require cookies then I recommend taking a look at Plausible Analytics. It's very simple to add and it was built in the EU with privacy in mind. You can get a free trial and then it's around £90/€90/$90 per year.

Unlike Squarespace and Google, Plausible doesn't use cookies and does not collect any personal data so, if you aren't using cookies for anything else, you won't even need to annoy your visitors with a cookie notice! And you'll still get accurate statistics for unique visitors and page views - amongst other things.

Did this help? Please give feedback by clicking an icon below  ⬇️

About me: I'm Paul. A SQSP User for 18 yrs, I joined Circle when it launched in 2016 and have been a Circle Leader since 2017. I value honesty, transparency, diversity and good design ♥.
Work: Founder of SF.DIGITAL, providing expertise and extensions to supercharge your Squarespace website. 
Content: Views and opinions are my own. Links in my posts may refer to my own SF.DIGITAL products or may be affiliate links.
Forum advice is free. You can thank me by clicking one of the feedback emojis below. Coffee fuels my work.

Book paid help with a Squarespace Domain

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  • 7 months later...

Hi! I have the same warning message about the disabled cookies on a client's website. What I find strange is that, since I activated their cookies - I see a huge spike in direct traffic. I can't seem to find the explanation. Of course I hope it's a good thing, but I wonder if it's 'real' traffic?

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31 minutes ago, Philine said:

I have the same warning message about the disabled cookies on a client's website. What I find strange is that, since I activated their cookies - I see a huge spike in direct traffic.

If users decline cookies you will see an [inaccurate] spike in user traffic on Squarespace Analytics. As explained above, this is because each page view will count as a separate visit.

Is this what you mean?

About me: I'm Paul. A SQSP User for 18 yrs, I joined Circle when it launched in 2016 and have been a Circle Leader since 2017. I value honesty, transparency, diversity and good design ♥.
Work: Founder of SF.DIGITAL, providing expertise and extensions to supercharge your Squarespace website. 
Content: Views and opinions are my own. Links in my posts may refer to my own SF.DIGITAL products or may be affiliate links.
Forum advice is free. You can thank me by clicking one of the feedback emojis below. Coffee fuels my work.

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I think that's the case, yes. I see no other 'reason' and because it's a day after the cookies installed, it must be so. Although, I'm wondering if the spike eventually goes down? Or does it remain like this, depending on the decline/accept of cookies by visitors? That it ultimately comes down to; the more people accept, the more accurate it is? I would like to reassure my client that it's not a problem or something to worry about and well-explained. Thank you for your quick reply!

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6 minutes ago, Philine said:

I'm wondering if the spike eventually goes down? Or does it remain like this, depending on the decline/accept of cookies by visitors? That it ultimately comes down to; the more people accept, the more accurate it is?

It will always be like this if you're using Squarespace Analytics - accurate if accepted; wrong if declined. 

About me: I'm Paul. A SQSP User for 18 yrs, I joined Circle when it launched in 2016 and have been a Circle Leader since 2017. I value honesty, transparency, diversity and good design ♥.
Work: Founder of SF.DIGITAL, providing expertise and extensions to supercharge your Squarespace website. 
Content: Views and opinions are my own. Links in my posts may refer to my own SF.DIGITAL products or may be affiliate links.
Forum advice is free. You can thank me by clicking one of the feedback emojis below. Coffee fuels my work.

Book paid help with a Squarespace Domain

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