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Search engines are not directing people to the correct pages on my website

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Site URL: https://www.buildingpictures.pt/

Hello, Squarespace’s team,

I have a question regarding my website. The problem starts with the search engines. When I search our company's podcast on Google, for example, using these keywords: "podcast" "No País dos Arquitectos", I notice that the fourth page that appears in the results is this – https://www.buildingpictures.pt/no-pais-dos-arquitectos - a page that I actually already deleted and doesn't direct people to the place they'd be expected to. (Attention: you must click on the pages to better understand the problem I am trying to explain.)

The page where people should go and, taking into account that it is the one that is active on the website, is this one (in the Portuguese version) - https://www.buildingpictures.pt/pt/podcast-no-pais-dos-arquitectos  

And in the case of the English version, it would be this page - https://www.buildingpictures.pt/en/podcast-no-pais-dos-arquitectos 

I wanted to understand why a page that has been deleted appears in search engines. I need that the pages that appear in the first results are the visible ones. I.e. the pages here that I have already mentioned:

https://www.buildingpictures.pt/pt/podcast-no-pais-dos-arquitectos  

https://www.buildingpictures.pt/en/podcast-no-pais-dos-arquitectos

And not this one: https://www.buildingpictures.pt/no-pais-dos-arquitectos 

What should I do to resolve this issue?

Thank you!

I look forward to your feedback.

 

Kind regards,

Building Pictures

Screenshot 2022-07-05 at 10.04.42.png

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13 minutes ago, buildingpictures said:

When I search our company's podcast on Google...the fourth page that appears in the results is...a page that I actually already deleted.

Search engines won't necessarily crawl your site frequently. This means that search results won't always be up-to-date or accurate.

If you've recently changed URLs on your site, you can create some URL redirects so that anyone clicking on the search results will automatically be redirected to the new location. For example:

/no-pais-dos-arquitectos -> /pt/podcast-no-pais-dos-arquitectos 301

Of course, you can only redirect to one page - the Portuguese or the English one.

In the example above I've used the Portuguese version, but if you've configured your language selection correctly, it should be possible for the user to easily reach the English version by clicking the English language selector. 

For more details on URL redirects (including a video) please see the support guide that I linked.

Of course, it is still possible that a visitor may occasionally click on a broken link and be taken to your '404' or Not Found error:

image.thumb.png.b9876da0f875e1ba89a4a9ba03db911c.png

Instead of relying on the standard Not Found error above, you can create a custom 404 page to help visitors when they are misdirected. For a bilingual site, I recommend splitting the content on the 404 page so that it is shown in both languages.

 

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Edited by paul2009

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