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Google Ads - enhanced conversions and order confirmation page

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Posted

Site URL: https://www.eventplanningtemplates.co

Hi All

I am wondering if anyone knows a work-around to enable Google Ads Enhanced Conversion to work with the Squarespace order confirmation page?

Currently, the standard page shows the product purchased and customer email. That is not enough information for google ads 'enhanced conversions'... the full information required is show in the code:

<script>
  var enhanced_conversion_data = {
    "email": 'customer_email',
    "phone_number": 'customer_phone',
    "first_name": 'customer_first_name',
    "last_name": 'customer_last_name',
    "home_address": {
      "street": 'street_address',
      "city":'city',
      "region": 'country_code',
      "postal_code": 'customer_zip',
      "country": 'customer_country'
    }
  };
</script>

I've been chatting with Google Ads techs and they don't know, and Squarespace Help Desk says it's not possible. 

Does anyone know how to make Squarespace transactions work with this? Or is it just not possible?

 

Thanks
Rachella

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Posted

You would need SS fieldnames and also to be sure that those field names were available to load into the code above at the time of purchase.

We provide digital marketing services for businesses that need exposure/sales from search and social media networks. We also build incredibly fast and well optimised multi-language Square Space websites.
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Posted
12 hours ago, rachella said:

Currently, the [Squarespace order confirmation] page shows the product purchased and customer email. That is not enough information for google ads 'enhanced conversions'.

I thought that Enhanced Conversions only required the user's email address, with other data optional. If this is correct, you'll be able to provide the email address as it is available as a tag on this page: {customerEmailAddress}.

The full list of (six) tags available on the Order Confirmation page is as follows. Other customer data is not available.

  • {orderId} – The order number of the confirmed order
  • {orderSubtotal} – The subtotal of the confirmed order
  • {orderSubtotalCents} – The subtotal of the confirmed order, in cents
  • {orderGrandTotal} – The grand total of the confirmed order
  • {orderGrandTotalCents} – The grand total of the confirmed order, in cents
  • {customerEmailAddress} – The customer's email address, as they enter it in the "Your Email" section at checkout

 

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Posted

Thanks for your response. 

We tried using only the email and the enhanced conversion didn't work with just that.

Oh well, that's how it is then.

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