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Google Ads - enhanced conversions and order confirmation page

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Site URL: https://www.eventplanningtemplates.co

Hi All

I am wondering if anyone knows a work-around to enable Google Ads Enhanced Conversion to work with the Squarespace order confirmation page?

Currently, the standard page shows the product purchased and customer email. That is not enough information for google ads 'enhanced conversions'... the full information required is show in the code:

<script>
  var enhanced_conversion_data = {
    "email": 'customer_email',
    "phone_number": 'customer_phone',
    "first_name": 'customer_first_name',
    "last_name": 'customer_last_name',
    "home_address": {
      "street": 'street_address',
      "city":'city',
      "region": 'country_code',
      "postal_code": 'customer_zip',
      "country": 'customer_country'
    }
  };
</script>

I've been chatting with Google Ads techs and they don't know, and Squarespace Help Desk says it's not possible. 

Does anyone know how to make Squarespace transactions work with this? Or is it just not possible?

 

Thanks
Rachella

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12 hours ago, rachella said:

Currently, the [Squarespace order confirmation] page shows the product purchased and customer email. That is not enough information for google ads 'enhanced conversions'.

I thought that Enhanced Conversions only required the user's email address, with other data optional. If this is correct, you'll be able to provide the email address as it is available as a tag on this page: {customerEmailAddress}.

The full list of (six) tags available on the Order Confirmation page is as follows. Other customer data is not available.

  • {orderId} – The order number of the confirmed order
  • {orderSubtotal} – The subtotal of the confirmed order
  • {orderSubtotalCents} – The subtotal of the confirmed order, in cents
  • {orderGrandTotal} – The grand total of the confirmed order
  • {orderGrandTotalCents} – The grand total of the confirmed order, in cents
  • {customerEmailAddress} – The customer's email address, as they enter it in the "Your Email" section at checkout

 

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