KeenanE Posted March 15, 2022 Share Posted March 15, 2022 Site URL: https://www.smchh.co.uk/ There is a massive discrepancy in the website traffic between squarespace and google analytics, with squarespace reporting nearly 4x more traffic during a one month period. Can anyone explain this? melissawatsonellis 1 Link to comment
edharris Posted March 15, 2022 Share Posted March 15, 2022 There will always be some discrepancy between Squarespace Analytics and Google Analytics, since they use different methodologies for counting (and excluding) the various different metrics. The big different in the screenshots you shared is that the Squarespace one is reporting on "Visits", which is analogous to "Sessions" in Google Analytics. The GA screenshot you shared shows Users, not Sessions, so that's why there's such a big difference. Above the graph in the GA screenshot there's a dropdown menu currently set to "Users". Switch that to "Sessions" and you'll likely see some numbers that are closer to the Squarespace numbers. Hope that helps! - Ed -- Blue Hills DigitalSupport with website optimization, SEO and finding a digital marketing strategy that works. Latest resource: Squarespace SEO Services Yannis 1 Link to comment
KeenanE Posted March 15, 2022 Author Share Posted March 15, 2022 47 minutes ago, edharris said: There will always be some discrepancy between Squarespace Analytics and Google Analytics, since they use different methodologies for counting (and excluding) the various different metrics. The big different in the screenshots you shared is that the Squarespace one is reporting on "Visits", which is analogous to "Sessions" in Google Analytics. The GA screenshot you shared shows Users, not Sessions, so that's why there's such a big difference. Above the graph in the GA screenshot there's a dropdown menu currently set to "Users". Switch that to "Sessions" and you'll likely see some numbers that are closer to the Squarespace numbers. Hope that helps! - Ed -- Blue Hills DigitalSupport with website optimization, SEO and finding a digital marketing strategy that works. Latest resource: Squarespace SEO Services Hi @edharris, thank you for this helpful explanation. Looking at the sessions, the # is 1,800, which although closer a difference of 2,000 sessions/visits exists. Do you have recommendations on which to trust? Thanks melissawatsonellis 1 Link to comment
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