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SEO site description not showing on search results - Using first line of text on the page instead - Any idea why?

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Site URL: https://www.helenthecelebrant.com

SEO site description not showing on search results - Using first line of text on the page instead - Any idea why?

It is showing... Whatever the nature of the story you wish to tell, your ceremony will uniquely reflect you, your values, wishes and desires. Helen the Celebrant creates and ...

Should be showing...Independent Celebrant of Weddings, Funerals, Celebrations of life, Vow renewals, Naming & Welcoming celebrations. East Yorkshire & UK. Let's talk

Not had this before, it usually pulls in correctly.

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Hi @byharriet

I have gone through deep analysis why the meta title and description tags are displaying/showing different rather than real ones.

It is due to a latest google algorithm update i.e. (rewriting the meta-title and description google update) that was noticed on Aug 16,2021. The rewriting the meta-title and description google update states that Google is rewriting meta title and description for a limited number of webpages in search results often replacing the text with a webpages "H1 Tags"

In your website i.e. https://www.helenthecelebrant.com/

The by default meta title & Description of your website is 

Title: Helen The Celebrant
Meta description: Independent Celebrant of Weddings, Funerals, Celebrations of life, Vow renewals, Naming & Welcoming celebrations. East Yorkshire & UK. Let's talk

image.thumb.png.26c4080eb5b707aab719607f0aa3ebe9.png

 

But when your write 

site:https://www.helenthecelebrant.com/
Then the meta title & Description of your website will display/shown as same as the by default

Title: Helen The Celebrant
Meta description: Independent Celebrant of Weddings, Funerals, Celebrations of life, Vow renewals, Naming & Welcoming celebrations. East Yorkshire & UK. Let's talk

image.thumb.png.b49322e2f3d3e76a9ae24360d901b07b.png

 

If you change the search intent or query than it may pick "H1 tags" as rewriting the meta-title and description google update has said.

It simply depends on the search intent or search query with respect your targeting Keywords. There may some different reasons(other than rewriting the meta-title and description google update) that impacts on changing the meta title & description

- When you've search at that time your website may not indexed properly.
- Maybe your search intent query will be different.

You can read more about rewriting the meta-title and description google update from here:- https://www.searchenginejournal.com/google-is-rewriting-title-tags-in-serps/416793/#close 

Feel free to connect with me on https://bit.ly/3fLgBp0,         
 

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  • 3 weeks later...

Hi I'm having a similar problem. Our old Homepage meta description keeps appearing and then disappearing. Very weird. I search for the same word "Vivodyne" to see the results. I also re-indexed my page with google and still success.

Any one have insight on this?

www.vivodyne.com

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  • 3 weeks later...

Hi @byharriet - Thank you so much further communication/Discussion, Surely I'll let you know how to resolve this issue. 

On 1/13/2022 at 3:41 PM, coachfident said:

Hi @Searchonic - thanks for your advice.

For me it is also not working. My main page works, but my sub-pages are not shown the meta descriptions properly on google. I've indexed already that again. Do you know how to solve that? 

Example page: 

https://www.coachfident.net/business-coaching

https://www.google.com/search?q=coachfident+site:coachfident.net

Case 1

While searching with google search query  "coachfident site:coachfident.net". Google will shows all the result containing  "coachfident" words on all webpages of (coachfident.net) website. Please go through the below screenshot.

   image.thumb.png.d59455c7dbcec173bf846f8b2d85aee7.png

Case 2

While searching with google search query  "site:site:coachfident.net/business-coaching" or "site:https//www.coachfident.net/business-coaching" . Google will shows result containing only one  landing webpages/inner page of (coachfident.net) website. Please go through the below screenshot.

image.thumb.png.01b5094c1cf466b67d0334d3c34e565b.png

You've place meta title & description for "/business-coaching/" as shown below

Meta Title:- Business Coaching — Coachfident

Meta Description:- ✓ Führung und Unternehmertum ✓ Top Business Coaches finden

image.thumb.png.582cb0b7ddd5d158a65b0ebec71a2493.png

Suggestion

Write eye-catchy and attractive meta title & description, so that you can able to get good CTR and traffic.

Connect with me to know on sales@searchonic.com

Thanks & Regards

 

 

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Google will sometimes use the <meta name="description"> tag from a page to generate a snippet in search results, if it thinks it gives users a more accurate description than would be possible purely from the on-page content.

https://developers.google.com/search/docs/advanced/appearance/snippet#:~:text=A meta description tag generally,a particular page is about.&text=There's no limit on how,to fit the device width.

Edited by gper
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There's no way to definitively control what text Google displays as the title and description in the search results. The amount of title and description re-writing Google is doing increased dramatically in the past year. You can read about these changes in more detail in this article: https://searchengineland.com/navigating-googles-title-changes-the-rollout-whats-happening-now-and-what-you-can-do-about-it-375445

Ultimately your best bet is to do you best to write a good SEO title and description for each page/post in the Squarespace SEO settings – something that you think will work for the most popular search query intent for that you're targeting with that URL – and hope Google uses it. But there's a good chance it won't 🤪

Hope that helps,

- Ed

--

Blue Hills Digital
Support with website optimization, SEO and finding a digital marketing strategy that works.

Latest resource: Squarespace SEO Services

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