Tips for choosing the right imagery for your Email Campaigns

Email Campaigns are a great tool in your arsenal to engage your existing and potential customers alike. From announcing sales and events to sharing behind-the-scenes footage, there’s an opportunity there for all kinds of businesses and organizations. 

Once you’ve chosen your catchy subject line, written your content, and landed on an exciting call-to-action, the time has come to pick the right imagery to tie it all together. Best practices include keeping within your brand identity and making sure you are using the optimal file size for clarity. Choosing images that are impactful and relevant to your needs, can have an effect on your conversion rates.

How do you choose the images for your Email Campaigns? Do they differ from the ones on your website? Share your tips and learnings in the comments below!