Jump to content

Emoji Appearing as Broken in Email Marketing Subject Lines

Recommended Posts

Site URL: https://www.littleboxes.shop/

Hi Circle Fam,

This one is seriously stumping me. For the past couple of months, when I add emojis to the subject line of my marketing email campaigns, they appear as broken on send (and on test sends). No matter the emoji, it appears as two question marks in diamond shapes.

It's been really frustrating because I can't find a cause, and it used to work for me!

I've reached out to Squarespace support, but they claimed it's not an issue on their end and that it must be a client issue. Which is weird, because my email client is Gmail, through the Squarespace website (I purchased the Gsuite through Squarespace).

Anyone else having trouble with this or know of a fix? Thank you!

Screen Shot 2021-09-26 at 7.13.40 PM.png

Link to comment

I'm not seeing this issue myself (see below) but it sounds as if your emoji codes aren't being understood. How are you adding the emojis to the subject line? Has the method changed recently, for example a new device or a software upgrade?

add-emoji-to-campaigns-subject.gif.8b739ba6380c28ad9fb11d89a1689b92.gif

 

761524956_Screenshot2021-09-27at13_53_45.png.7d3636d4a5581d1d9dea4c36c4906a35.png

 

Improve your online store with our extensions.
About: Squarespace Circle Leader since 2017. I value honesty, transparency, appreciation and great design ♥.
Work: Squarespace Developer and founder of SF Digital, building the features Squarespace didn't include™.
Content: Links in my posts may refer to SF Digital products or may be affiliate links.

Buy me a coffee

Link to comment

Hi Paul, Thanks for jumping in!

I am entering them the same way you are, with that widget that appears if I use the FN key or command+shift+space bar. It appears perfectly in the editor (as you show in your screen capture GIF), but then when I test send or send to recipients that's when it breaks. 🤔

I did recently upgrade my mac (within the past two months) and I'm using macOS Big Sur version 11.6.

It's a mystery!

Link to comment

Does it happen will all emojis - for example, the heart in my capture - or only with certain ones?

Improve your online store with our extensions.
About: Squarespace Circle Leader since 2017. I value honesty, transparency, appreciation and great design ♥.
Work: Squarespace Developer and founder of SF Digital, building the features Squarespace didn't include™.
Content: Links in my posts may refer to SF Digital products or may be affiliate links.

Buy me a coffee

Link to comment
  • 1 month later...

It's because you're using Apple. Many mac/iOS emojis aren't compatible with other platforms, so you'll want to make sure that you're using an emoji that all operating systems recognize. I don't think many Apple users realize this because I see emails constantly, even from big brands that have just a series of question marks 😉 

You can use a site like https://emojipedia.org/ to verify how emojis will look on various platforms.

Edited by foxandlens
Link to comment

@foxandlens it's a good theory, but I looked to make sure the memo would appear on everyone's devices, and it was one that shows compatibility: https://emojipedia.org/memo/. If all the devices show an emoji next to them, how am I supposed to know which aren't compatible?

When I sent a test, it looked amazing. Upon send, 2 quesiton marks. It makes me so frustrated because I spend all this time on a marketing email and then less people click through because it looks spammy.

Thanks for your help! Or anyone else's help!

Link to comment
Quote
On 11/6/2021 at 7:36 AM, kindandbrave said:

I looked to make sure the memo would appear on everyone's devices, and it was one that shows compatibility: https://emojipedia.org/memo/. If all the devices show an emoji next to them, how am I supposed to know which aren't compatible?

 

I guess it's possible that if someone hasn't updated their device in a long time, this could be a problem, but yeah... this particular emoji is not a new introduction so I'm not sure what's going on.

If you're saying that the test email comes through with it looking OK and that the final one doesn't on the same device, then it's possible something's happening on Squarespace's end to break the Unicode. Or that certain providers are blocking certain things.

Re: spam - you may want to reconsider using emojis altogether. It's interesting how things come full circle and there are many who now automatically think spam when there are any emojis in the title because people have adapted to it being a marketer trick (I definitely fall in this camp - if I see an email with an emoji in the title, I automatically delete it without opening). I've also read that some email providers are starting to look for emojis as an indicator of spam, too.

Here's an article by constant contact, for instance that advises to only use a single emoji if you're going to use one so as to not trigger spam filters: https://knowledgebase.constantcontact.com/articles/KnowledgeBase/17990-using-emoji-in-an-email-subject-line?lang=en_US

Link to comment

Create an account or sign in to comment

You need to be a member in order to leave a comment

×
×
  • Create New...

Squarespace Webinars

Free online sessions where you’ll learn the basics and refine your Squarespace skills.

Hire a Designer

Stand out online with the help of an experienced designer or developer.