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Choosing the right font for your brand

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When conceptualizing and creating a website, font choices are often the last thing we think about. However, choosing the right fonts can not only help you aesthetically, but it can also aid in the user experience by having an impact on readability across different browsers; creating a consistent brand identity, and avoiding eye fatigue. Not all fonts are created equal, and it pays to do some research and choose a combination of fonts or a font family for your site taking into consideration the language that you’re writing in (specifically if it has non-standard characters, like those derived from cyrillic), how long your text is going to be, and the personality of your brand.

It’s a whole world of fonts out there! From classic and elegant serif fonts, to minimalist sans serif fonts, these choices communicate who and what your business is to the world.

Get to know more about choosing fonts in this practical guide published by 99Designs. As an additional resource, Google’s Design library has a great guide to using Google Fonts, which is a popular destination for web safe fonts. 

What are your experiences choosing fonts for your site or another site you’ve worked on? Tell us in the comments below! 


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Font is a creative and practical choice. It can play a big role in your brand personality, and it also needs to be easy to read. Another consideration is that the fonts you use pair well together and work across all of your marketing materials (ebooks, social assets, downloads and so on).

https://www.typewolf.com/ is a great site for discovering different fonts and font pairings. It also provides free font alternatives which is super helpful. 

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