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Can links to external websites be damaging?

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Hi there,


Quick question, I keep on getting asked by other businesses/ website owners to link to their site from my blog. I'm not talking affiliate links just links to other blogs/ services in related fields. Some people have even offered to pay.

I know that external links can be really positive for SEO, but does anyone know if a poor link can be damaging to SEO?  Luckily I'm ranking pretty well for my keywords on Google at the moment and don't want to do anything that could impact negatively.


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My simple advice here is to do what is best for users if your website — what is most likely to improve user experience and lead to higher quality content.

If someone reaches out with a genuine, good faith request to add a link because they recognize with will be beneficial for your website visitors, consider it! If it makes your webpage a more valuable resource, you may see an SEO gain.

Otherwise, I’d proceed more cautiously.



Blue Hills Digital
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Latest resource: Website Audit Checklist for 2021 [Template and 15-Step Guide]

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