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Calls to Action- where and how?

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Call to Action (or CTA) is a buzzword in the Marketing and Web Content fields these days. But, what actually is a CTA? Simply put, you’re inviting your visitors to take a desired action. It can range from two words (“Buy Now”) to two sentences, and its end goal could be anything - getting email subscribers, trial sign-ups, conversions, etc.

A well crafted CTA can determine not only whether people take the desired action, but also how many. For an effective CTA, you need to consider both the design and the placement. For the design you can consider questions like how long should it be? How do I want to format it so it pops? When it comes to placement options, you can choose to put it at the top of your website for maximum visibility. Or you might find that placing it after some contextual info makes it that much more impactful. 

Do these decisions sound familiar to you? Tell us all about your learnings, tips and best practices on how to design powerful CTAs for a website and where to place them in the comments below!


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Hey there!

Those questions do sound familiar to me. Personally, I am a big fan of using CTA in my business. Whenever I create a content about my products, I tend to design it the way that would really lead into my specific call to action for that article. Using CTA is not just about telling people that you need to do something, but also explaining to them why they need to do so. 

One of the things I can share is to use emotional appeals moderately. In our industry where we sell what we have worked hard for, it is not enough for people to know how good the product is as it is but also how beneficial it would be for those who will heed to the call. This can be done by using emotionally-charged words in order to create a sense of familiarity and comfort to those who are viewing your site.

I look forward to hearing some tips and practices in order to improve our CTA-making!

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  • 4 months later...

I have a couple of CTAs  on my landing page which direct to pages on the main site. There are a number of CTAs included in the main site. One is an rss feed registration button to follow.it, one is for leaving a form message, one takes you back to the main story (blog) page from the footer of any blog post.  There are some read more links to offsite urls, and links at the bottom of posts that are in parts from one part to the next one. I try to make it easy to navigate around my two blog pages, one of which is all summary items of the other blog page posts. 

Edited by derricksrandomviews
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