Make product image section background image on product page

Hello,

I would like to customize the design of my product details pages in 7.1.

I would like to display the product image as a headline (or add a section with the product image as a background image) with all the headline formatting features available on a standard page (such as product description as a text overlay and button).

Once the image is displayed in that fashion I don't really need to have it displayed again.  Every other custom data section I can add in additional information.

Also with the headline at the very top it means that this headline image should also bleed into the transparent navigation at the top of the page.

Is there any way to do this?