Increase SEO ranking

Site URL: https://tinypediatrics.com

I have had this website for a while now, thought it was pretty good but it just does not rank and does not help with gaining patients! I am a Pediatrician offering Virtual Urgent Care as well as house calls (LA only)  to California and New York patients and am hoping to have a website that ranks and helps people to find me and to feel confident in me as a Pediatrician and to consult me. 

Ready to switch to 7.1

Ready to work harder on SEO, potentially adding a google ad briefly

Ready to switch templates possibly to Clove

Websites I like are Onemedical.com

Hi,

What are your top 3 search terms for your business? ie what 3 search terms do you believe people will most use in order to find the type of service you offer in your region?

I can comment on your SEO after I know that 🙂 But looking at your homepage, there is very little SEO-optimisation going on, which will partially explain the lack of traffic. Your onsite SEO optimisation needs to be geared to your top search terms.

people would search for 

urgent care

pediatrics

and maybe house calls or telehealth

This is really good information, I would love to learn how to improve this-

could your recommend a source book or website or course

or could you mentor me on this-happy to pay, thanks, Maria.

42 minutes ago, MariaSaavedra said:

I would love to learn how to improve [SEO]. Could you recommend a source book or website or course

I recommend that you begin by reading and then following the content in these short Squarespace guides, specifically concentrating on improving the text context and headings:

Increasing your site’s visibility to search engines

SEO checklist

As you are using Squarespace 7.0, there's also an on-demand webinar available called Growing Your Audience. (For 7.1 users, there's a free Growing Your Audience webinar being hosted this Wednesday (17th March).

  If this helps you, please click "Like" below  ⬇️

Working on this now! Also found some of the keywords of my competitors and realized that my practice name Tiny Pediatrics is actually very vague!

Yup, you can't go far wrong following Paul's links, great starting point. There is a whole wealth of information out there and sadly with SEO there are 1000's of factors that make it up, which means it's a long game.

However, at this stage you can't rank for those 3 search terms as they are NATIONAL and from what I can see your site has barely any backlinks, they need to be "localised", so prefixed by the area you're in.

"Los Angeles urgent care" for example if that's your primary area. If you google that, do your competitors come up? You can use "keyword planners" to better understand what drives google traffic in your area.

Long term focus would be understanding all the elements that make up SEO and optimising for them.

Short term gains would be recognising your keywords, implementing them in your titles/headings/content (onsite seo), naming your images appropriately (filename/alt). Creating a google business page listing, linking it your site, then increasing your backlinks.

Thank you thank you thank you, working on all of it!