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Blog Post or Specific Page on a Particular Service for SEO Rankings?


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Site URL: https://www.adaptiveinteriors.com.au/

Looking for advise on what best practice would be for a specific service/keyword in a specific location. 

Would you do a blog post? or publish as a separate page on your site (that could be unlinked if you didn't want visable from menu)

For example we are an office fitout and refurbishment company, and to rank higher for office fitout in Canberra, would you get better results giving it it's own page or a blog post? 

Or would it not matter?

Any advice appreciated. 

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