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SXO optimization of my website

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Site URL: https://kam-webagentur.fr

I have just launched my agency and I have completed the development of our web agency's website and I will start with natural referencing, except that I have just learned that it There is a new technique of optimization that is called SXO (Search eXperience Optimization). As a web developer, I am not an expert in this area. Could you help me on this topic please?

Thank you

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