Want to make a template like this?

I want to make a design that looks like the one in this webpage: http://www.yesoc.org/. For example, I want to make titles that have picture backgrounds that move as you scroll down (like the 'What We Do' heading in the website I've given the link to). Could anyone help me?

I believe Marquee is the template with which you should start: http://www.squarespace.com/templates/?q=marquee