Would love feedback on my site about a spray tan service

Site URL: https://brightbarboston.com

any feedback on my site is appreciated! It's the first site I have ever built so not quite sure what I am doing!

For someone who doesn't know what they are doing, you've done a wonderful job. Your website is nice and bright and I almost felt disappointed when I reached the bottom. 

A few things I would say: 

• Make some of your sections smaller else there is a lot of wasted space and a lot more scrolling for the user. 
• Personally I would add more images of spray tanned people in the sections without images, just to keep peoples attention. 
• The font in the paragraphs of each section is a little small. 
• On the Book Now page, there are too many buttons all pointing to the same page, which you've also included on the page. 
• If you are going to use that many buttons, then make the button go to the correct option, because at the moment it takes one to a page and then one needs to find the option in the list. Eliminate that step.
• Also bear in mind when a button is clicked your website is gone from the users browser. It looks like the  schedule page is not linked to your website theme. I am guessing this page is older and your website is the newer of the two.
  • One should never take focus away from your main website. You want to keep people on it for as long as possible. Therefore you need to fix it that when the button is clicked it opens a new tab.
  • Or at the very least the Schedule page should have the same look and feel as your website, with easy access to the menu bar. 
  • Why not re-create this schedule page in your Squarespace website. 

That is just a few things I noticed. I hope it helps. 

Regards,

Mike

Thanks Mike, that really does help! By any chance you don't ever consult on sites right? I would love to have you go in and tweak my site but I am not sure if that is something you do? I have been struggling with font size to be totally honest. I completely agree about the redirects, I just am not sure I totally understand best way to set it up? I like your idea though for sure!

At first glance on the homepage I would not have known its about spray tanning. The products photos are too dark. Everything else is good. 👍

I think you need a simple back to top button, some  pages are long especially on mobile, and some don't have a book now at the bottom, so this will get your visiors back up to the nav bar quickly and with very little effort. 

Just put this in a code block in the footer of your site. Set the block for html.

<p><a href="#" class="btt"> Back to Top </a></p>

Your website is convincing. I'd use your facility!