EmilieJohansen Posted January 21, 2021 Share Posted January 21, 2021 Site URL: http://www.tojldn.co.uk Hi, I make quite a few products that are identical but available in different colour/pattern options. At the moment I have these all set up as separate products because I want to display them all on the Store page, however this is not good for my SEO so I would like to just have one product with all the variants. However, can I then show all the different variants on my Store page while linking to the same product? For example, I have three different face masks, and I want people to see them all when looking at my store page, but when they click on either one of them it takes them to the single product page where they then select which one they want. Any advise is appreciated! Thanks, Emilie Link to comment
paul2009 Posted January 21, 2021 Share Posted January 21, 2021 26 minutes ago, EmilieJohansen said: I have three different face masks, and I want people to see them all when looking at my store page, but when they click on either one of them it takes them to the single product page where they then select which one they want. Hi Emilie I think you're displaying the face masks in the best way already. Separate products make the most sense from a User Experience point of view because the user's journey is clear. They click the "pink gingham" product in the product list and are taken straight to the detail page where they can purchase the "pink gingham" product or view more details about it. The products could be displayed using a gallery section, with images that link back to a single product with variants using clickthrough URLs. The problem with this approach is that a user may click on the "pink gingham" image but when they reach the product detail page, they may see the "blue check" variant of the product first. This can confuse some users who do not realise it is the same product, resulting in an abandoned purchase. I hope this helps. -Paul About: SQSP User for 17 yrs. Circle Leader since 2017. I value honesty, transparency, diversity and good design ♥. Work: Founder of SF Digital, building Squarespace Extensions to supercharge your commerce website. Content: Links in my posts may refer to SF Digital products or may be affiliate links. If my advice helped, you can thank me by clicking one of the feedback emojis below. I love coffee too. Link to comment
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