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What are your best practices for email marketing?


Jo_SQSP

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Sending out an email campaign to all your customers can be quite daunting. How do you catch their attention, drive sales, and keep them away from that Unsubscribe button?!

There are all sorts of tried and true best practices like developing a cadence or focusing on your subject line. What are some of your personal best practices when it comes to email marketing? 

Share your own Do’s and Don’ts below!

 

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You’re right, spend some time on the email title, it will decide if it’s even opened or not. keep it short and sweet, people don’t spend a lot of time reading emails, you should be aiming to link

This depends on your client/customer's pain point and how your service or product can help them. The frequency and content flows around this core. 

You’re right, spend some time on the email title, it will decide if it’s even opened or not.

keep it short and sweet, people don’t spend a lot of time reading emails, you should be aiming to link them to something.

intrigue your customer, use great imagery, and again keep word count low.

You should be able to concisely answer why you’re sending the email and how you are helping your customer- is it really helpful?

Respect your customers time, and never try to trick them. Be honest and upfront about everything.

Decide on your tone of voice, I’ve posted about this on my IG;

https://www.instagram.com/p/CJw0ltaqmw6/?igshid=1wyllcxhi9f0z


hope that helps!
 

Dan
BLBCo

IG: @bloodylovelybranding.co 

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This depends on your client/customer's pain point and how your service or product can help them. The frequency and content flows around this core. 

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A creative brand studio helping lifestyle companies translate their mission & model into visual & audio narratives

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At the moment in college I am writing a small study that deals with the topic of marketing and Swot analysis, as well as marketing problems in the global market. I read more about this on the page https://writingbros.com/essay-examples/swot-analysis/ where very interesting information is presented in the form of small essays. Swot analysis is an analysis of the organization's internal controls, which essentially means strengths, weaknesses, opportunities and threats. Strengths and weaknesses are usually the result of internal factors, as opportunities and threats are usually the result of external factors. This should be considered in any company during business development.

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Sending out an email campaign to all your customers can be quite daunting. How do you catch their attention, drive sales, and keep them away from that Unsubscribe button?!

There are all sorts of tried and true best practices like developing a cadence or focusing on your subject line. What are some of your personal best practices when it comes to email marketing? 

Share your own Do’s and Don’ts below!

ET20Slam

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On 2/25/2021 at 11:00 AM, ArecJohnson said:

Hi,

I am a newbie here in sqaurespace but try to get expertise on this platform. If you want to know the best practices for email marketing then you can read this guide https://support.squarespace.com/hc/en-us/articles/360001280588-Getting-started-with-Squarespace-Email-Campaigns 

it really helps me in my email marketing campaigns.

Hi I’m a new person to these things. My nickname is “Tech-Turtle”.  Can I use the subscribe button, call it enter email and have it connected to a lead magnet as an email collector?

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