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What are your best practices for email marketing?

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Sending out an email campaign to all your customers can be quite daunting. How do you catch their attention, drive sales, and keep them away from that Unsubscribe button?!

There are all sorts of tried and true best practices like developing a cadence or focusing on your subject line. What are some of your personal best practices when it comes to email marketing? 

Share your own Do’s and Don’ts below!


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  • 2 weeks later...

You’re right, spend some time on the email title, it will decide if it’s even opened or not.

keep it short and sweet, people don’t spend a lot of time reading emails, you should be aiming to link them to something.

intrigue your customer, use great imagery, and again keep word count low.

You should be able to concisely answer why you’re sending the email and how you are helping your customer- is it really helpful?

Respect your customers time, and never try to trick them. Be honest and upfront about everything.

Decide on your tone of voice, I’ve posted about this on my IG;


hope that helps!


IG: @bloodylovelybranding.co 

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This depends on your client/customer's pain point and how your service or product can help them. The frequency and content flows around this core. 

hi@epicplaydate.com | epicplaydate.co
Epic Playdate is a creative brand firm of storytellers, designers, strategists and all-around good humans.
We help lifestyle companies translate their mission & model into visual & audio narratives. 
Let's make something epic together.

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