Seo Key words

Hi there

I am setting up my site and have been using as many key words within the actual pages but there are some keywords I want to use which wont fit any statements or descriptions within the page.

I was wondering how I go about adding these so I can rank better on google.

I was going to use white text on a white background but apparently you can get penalized for this (plus when I viewed it on a mobile device you could still see it anyway)?

Thank you in advance for any help.

Hi @David_Lopez123 - search engines have become a lot more sophisticated over the past decade and look way beyond simple keyword density now. Definitely avoid outdated "tricks" like trying to hide keywords with text that matches the background!

My best advice is to focus on understanding what your audience (users/customers/clients) are looking for, and develop website content that answers those questions/meets those needs. It's definitely smart to develop a list of keywords or keyphrases that your audience is likely to use when searching for whatever your website offers, but you shouldn't go wild trying to include as many keywords as possible.

Focus on quality content that is targeted for your audience, and offer as much evidence of your expertise and authority in your field as possible. If you have testimonials or reviews, include those. 

Msg me if you want to chat more about a user-centric approach to SEO.