Jo_SQSP 10,943 Share Posted December 9, 2020 A cohesive brand is made up of many smaller decisions, from color palette to language used on social media. Where would you begin? A product is never just a product, right? Choosing certain products or services is often done with the general experience we think they will provide in mind. The goal of branding overall is to stand out from the crowd, to have a name that will be remembered, preferred, and even admired. Share your must-haves in the comments below. Safijan, Chris_SQSP and Susana_SQSP 3 Link to post
derricksrandomviews 526 Share Posted December 16, 2020 For a professional artist or photographer, just stick with your own name in the logo. It isn't unique or original to do that, but for those two groups, who they are, and what they do, are inseperable. blix and Jo_SQSP 2 Link to post
colin.irwin 17,557 Share Posted January 11 Don't claim to be an expert if you're not. MaryPhilip_ and derricksrandomviews 2 Please hit LIKE to share your appreciation of posts that are helpful or useful. The like button is somewhere over there Of course, Likes don't pay the bills.. If you're looking for a Squarespace Developer you can hire me here Link to post
DanBLBCo 2 Share Posted January 11 Wally Ollins writes in his book the brand handbook; “A brand is simply an organisation, or a product, or service with a personality.” Any great personality is based upon having a solid understanding of yourself. It’s no different for a brand. Much like us, a brands personality is formed by defining why it exists, what tribe it belongs to and what it believes in; purpose, customer and values. We carry out brand strategy to discover and define these questions first, as they will act as our cornerstones for design decisions made going forwards. But it’s not enough to just know who we are, as environment also sculpts personality. We need to know our customers problems and what other brands are trying to solve them. Where we sit amongst the competition and where we want to be. Thorough market research ensures that the personality we are defining is unique, will achieve the goals of the business and most importantly, will make our customers lives easier. If you’re serious about building a brand, you should be able to answer the questions I’ve talked about. If you can’t, and you’re investing in your brand currently, take a step back and think about the foundations that you are trying to build on. You might save yourself a lot of time in the long run. Dan, Bloody Lovely Branding Co. IG: @bloodylovelybrandingco Branding explained: https://www.instagram.com/p/CJl3qX_DBKq/?igshid=vlf9owcbhjit Audio clip: https://www.instagram.com/tv/CJ4gxIkJNJy/?igshid=14a44a1o42i02 instantpostlikes 1 Link to post
Tammi 0 Share Posted January 14 Social media is a big help for your personal branding... Link to post
ainsley2012 0 Share Posted January 22 For a professional artist or photographer, just stick with your own name in the logo. It isn't unique or original to do that, but for those two groups, who they are, and what they do, are inseperable. Link to post
AntonioWillis 0 Share Posted January 27 (edited) Stay consistent Be wary of your tone on voice Turn your brand into a lifestyle Be consistent with colours Make people feel something and be memorable Make yourself known as someone knowledgeable Look for inspo from brands you like Don't worry too much in your early days, your business is likely to change a little bit or even a lot. Figure yourself out and once you're 100% sure that it's right lean into it and never waver. Edited January 27 by AntonioWillis Link to post
Theawillson 1 Share Posted January 29 (edited) In SEO we make brand to our site while crearting profile backlinks . Edited February 2 by Theawillson Link to post
Tbestways 0 Share Posted Thursday at 09:41 AM Analyze your top 5 competitors! Just find every other way your competitors been following for branding. When you have a clear idea what and whatnot they've been doing to promote their business, you'll have a better point of view to stand out in the market. Start with online marketing, find every platform you can use to sign up as a brand and reach to a more wider audience. Think outside the box (marketize your business on more than just Facebook, Instagram, and Twitter). Here are more ways to conduct market research for your brand. https://best.ways.to/do-market-research Thanks and enjoy the rest of your day ^^ Link to post
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