What advice would you give to someone just starting out on personal branding?

A cohesive brand is made up of many smaller decisions, from color palette to language used on social media. Where would you begin?

A product is never just a product, right? Choosing certain products or services is often done with the general experience we think they will provide in mind. The goal of branding overall is to stand out from the crowd, to have a name that will be remembered, preferred, and even admired. 

Share your must-haves in the comments below.

For a  professional artist or photographer, just stick with your own name in the logo. It isn't unique or original to do that,  but for those two groups, who they are, and what they do, are inseperable. 

Don't claim to be an expert if you're not. 

Wally Ollins writes in his book the brand handbook;

“A brand is simply an organisation, or a product, or service with a personality.”

Any great personality is based upon having a solid understanding of yourself. It’s no different for a brand.

Much like us, a brands personality is formed by defining why it exists, what tribe it belongs to and what it believes in; purpose, customer and values. 

We carry out brand strategy to discover and define these questions first, as they will act as our cornerstones for design decisions made going forwards.

But it’s not enough to just know who we are, as environment also sculpts personality. We need to know our customers problems and what other brands are trying to solve them. 

Where we sit amongst the competition and where we want to be. Thorough market research ensures that the personality we are defining is unique, will achieve the goals of the business and most importantly, will make our customers lives easier.


If you’re serious about building a brand, you should be able to answer the questions I’ve talked about. If you can’t, and you’re investing in your brand currently, take a step back and think about the foundations that you are trying to build on. You might save yourself a lot of time in the long run.

Dan, 
Bloody Lovely Branding Co.

IG: @bloodylovelybrandingco

Branding explained:
https://www.instagram.com/p/CJl3qX_DBKq/?igshid=vlf9owcbhjit

Audio clip:
https://www.instagram.com/tv/CJ4gxIkJNJy/?igshid=14a44a1o42i02

Social media is a big help for your personal branding...

For a  professional artist or photographer, just stick with your own name in the logo. It isn't unique or original to do that,  but for those two groups, who they are, and what they do, are inseperable.

• Stay consistent
• Be wary of your tone on voice
• Turn your brand into a lifestyle
• Be consistent with colours
• Make people feel something and be memorable
• Make yourself known as someone knowledgeable
• Look for inspo from brands you like

Don't worry too much in your early days, your business is likely to change a little bit or even a lot. Figure yourself out and once you're 100% sure that it's right lean into it and never waver.

In SEO we make brand to our site while crearting profile backlinks .

Analyze your top 5 competitors! Just find every other way your competitors been following for branding. When you have a clear idea what and whatnot they've been doing to promote their business, you'll have a better point of view to stand out in the market. 

Start with online marketing, find every platform you can use to sign up as a brand and reach to a more wider audience. Think outside the box (marketize your business on more than just Facebook, Instagram, and Twitter). 

Here are more ways to conduct market research for your brand. 

https://best.ways.to/do-market-research

Thanks and enjoy the rest of your day ^^