Change word "view" on flatiron separately for each project?

Site URL: https://www.samrastrom.com/

What if you wished to change the word -view- on a per gallery basis as opposed to every project?

Add to Home > Design > Custom CSS. This code for project 2

.item [href="/798817030644/"] h3 {
    visibility: hidden;
}
.item [href="/798817030644/"] h3:before {
    visibility: visible;
    content: "new text";
    position: absolute;
}