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I'm sure someone from Squarespace will tell me that as a platform, Google treats them differently than the rest of the world - or that in fact, SS is 'special'. 

Google not to long ago released Core Web Vitals. They have a good explanation of what this is here: https://web.dev/vitals/ 

Don't be fooled, web.dev is Google, not some third party. 

Guess what, Google doesn't treat Squarespace any different from any other website - whether it uses custom Javascript, PhP, Asp.net or other code vs. a builder CMS like SS, Wix, Weebly. They are all the same in the eyes of Google.

So what does this chart below say about this domain? It says that the pages are slow and not built very well. That's what it says. What's the main issue? The website is as slow as a dog. 24 seconds to be interactive. Google's goal is 3-4 seconds. 

 

The main issue? Way too much CSS, way too much CSS that isn't even used. Way too much JS that isn't even used. 

Oh and a CMS that doesn't automatically compress images or defer loading of those below the fold.  All of which are pretty common.

Any thoughts here?

Screen Shot 2020-09-12 at 7.40.19 PM.png

Screen Shot 2020-09-12 at 7.49.39 PM.png

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