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Add description for each product category? Edit a specific category page?

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What's the best way to add a text description for each product category, to be displayed when the user navigates to that category? For example:

On /shop/large-widgets I want it to say:
"Large Widgets: These widgets measure 48 inches and are perfect for outdoor use."

But on /shop/small-widgets I want:
"Small Widgets: These widgets measure 24 inches and are recommended for indoor use."

So far I haven't found a great way to edit individual category pages in this way. What's the best practice?

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