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Google Analytics Issue

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Please allow me to preface by saying: I have read & understand ALL documentation presented by Squarespace regarding how to implement Google Analytics and the potential discrepancies one might encounter. I have no problem implementing universal Analytics tracking code or Google Tag Manager - I have tried both - both fail at what I am trying to accomplish. That is, reliably parsing eComm sales metrics to Google Analytics. I have yet to find a way to accomplish this simple mission.

Currently, I have reverted back to simple GA tracking code in the provided location. On any given day, for example, our store will have 6 sales, yet only 2-3 are pushed to Google Analytics as an eComm goal - sometimes none. 

As a work-around, I created two Goals in Google Analytics, based upon two distinct url paths related to the order confirmation process, those being:

  • /checkout/subscription-confirmed/
  • /checkout/order-confirmed/

Doing so, I was able to capture most of the sales - still not all. So, now I am wondering if there is yet another url path I am not aware of?

We desperately need import sales having source/medium =  CPC to our Adwords campaign in order to gauge performance.

Squarespace support keeps pointing me to articles on the site - which are not helpful.

Using Tag Assistant and recordings, I was able to determine that Squarespace is using two different tracking libraries for Analytics, for example, universal and gtag. I think this is the culprit, but how does one convince their devs to have a look at it?

Has anyone been able to successfully capture ALL sales in Google Analytics? If so, can you please share how you managed to accomplish this task?


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  • 4 weeks later...

Hi there,

Unfortunately, I am just a beginner here, so I am not able to offer suggestions.


I am however, having problems tracking any of my Squarespace sales through my Google Tag manager. Can you tell me more about how you were able to successfully set it up? My tag isn't firing and I'm not sure what is the problem.


Would really appreciate some help!

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  • 3 months later...
  • 11 months later...
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  • 3 months later...

Because some users will have mechanisms in place that blocks all outbound tracking from their browser, you will never get 100% accuracy where your conversion mechanism relies on a browser triggering an event to signal the conversion as having been completed. This is the case with GTM or GA loaded codes.

Eventually all conversion purchase events will need to be sent via the server as cookie based tracking will be impossible. This will involve adding significant cost to the tracking of conversions but will have to be absorbed by platform providers such as SS.

In the meantime the only thing you can do is what you have already done, ensure that you are capturing the sales page confirmation URLS and that you are triggering those against Goals that you setup. Making sure that your goals are setup using regex wildcard will make sure that if there are any parameters on the checkout URLS that they will not affect the recording of the conversion.


We provide digital marketing services for businesses that need exposure/sales from search and social media networks. We also build incredibly fast and well optimised multi-language Square Space websites.
Digital Marketing | Marketing Digitale

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