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Modifying how you view quantity in store

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  • 2 months later...
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I see what you're trying to do, but also keep in mind the processing of getting someone to buy something online must be easy, and not confusing. Any barrier to the purchase will affect your chases of that easy online click-to-purchase sale.

Your shopping cart is showing Wine bottles, but you sell them in cases. Your goal as the online retailer is to make sure the shopper knows this. Right now when I read your bottle description it is a bit confusing. You show the per bottle price, then you say it's for a case, which then you remind them that a total amount for a case is due at pickup, and then you list out another price (the price of the bottle with tax). The shopper doesn't want their mind to swing back and fourth to make calculations and to figure out what they'll end up with. Make it easier for them.

I would recommend listing each SKU item in your inventory as a case with the price as the case price (as opposed to the bottle price, with the option to select the number of cases - Squarespace isn't setup to take individual items and package them into one group item)

I would also recommend writing your product description in regards to a case. For example, lets take this delicisou  Syrah.

Your product description reads as such:


Case of 4 bottles,  750 ml.

* Please remember that $190.00 (per case) will be due at the time of pick-up at the SAQ. 

Final Price: $52.99 per bottle (plus tax) 



I would write this as the following:


Syrah di Macellarotto from the small Sicilian family winery Case Alte, a winery that is deeply passionate about producing and continuously improving their quality wines from their excellent location in the hills near Palermo. This organic red wine is made from Syrah grapes; it is a full-bodied wine, with fruity notes, fine tannins and good freshness as well as persistence. [ Make sure to include a description that Google can crawl, and help your SEO ] 

We sell this wine in a case of four 750 ml bottles.

* Please remember that $XXX.XX [Change this to the final price plus tax] will be due at the time of pick-up at the SAQ. 
* Final Price per bottle is $XX.XX [ Change this to the case price with tax divided by 4 ] 


For your shopping selector of how many cases, do a drop down instead of the button click. That way the customer can see all of the options at the same time (this is a best practice for eCommerce design).

Hope that helps.

Bonne chance avec votre site!

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