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Search keywords - what is 'Others'


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In my analytics pane under keywords, the last is 'Others'. I would have assumed these are words with small counts, but I have more clicks and impressions in this category than any other - and (importantly) some of the specific keywords listed have only 1 impression.

Why is the analytics pulling out some 1 impression keywords and grouping others into the 'Others' category? I really want to see what's in that category as that's where all the action is happening 😕

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