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lemontwist

Structure for multiple sites.

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Hello,

Currently I have 5 websites, which had already been difficult to maintain and even worse now financially given the state of the world.  Three of the websites offer services that target the same people, but slightly different offerings.  For instance 1. Is an annual conference/event for artists.  2. Retreat for artists that is offered 2 -3 times a year.  3. On the job training at historical non-profits.

 

What I want to do Is to combine all 3 of the before mentioned websites.  So when you put in the url for each of the current it takes you to a page that will list all 3 businesses and you click on the name and it takes you to business.  Does this make sense?

Not sure how best to direct the urls in the site itself.  I realize that once they click on, for instance the name for one it will show the url for the main one.  I hope I am making sense.  

Thank you for any help you can give me.  I hope everyone is staying well!

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A client recently contacted me. He has 3 industries, wanting to put them on one website to save costs, instead of using 3 web. These are the Coffee Shop, Church and School.
The solution here is to create pages for all three industries, then use the Code to set up a separate Header for each web (ie in each industry, it will have a header with its own logo and navigation).

You can think about that.


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Posted (edited)

I think you are you are speaking to web Domain Forwarding? So, let's say i punch in 'bob.com' to Google I will land on the home page of a site called 'mel.com'. There on the Homepage of 'mel.com' I see three links to 'Mel.com' the business, 'bob' the business (no longer a .com) and let's 'pat' the business (no longer pat.com).  Likewise, if I punch in 'Pat.com' I will land on the homepage of 'Mel.com' and see the three options?

I don't know how mature your business areas are, length of time the sites are live etc. There are other options. For example, you can forward your domain to a social media account of the same name, such as a Facebook page. (I'm unsure if a domain with SQS enables this). I believe if you have a Google Business page, Google now offers a limited web page to be associated with their Business Page if the name is the same. There are a few other ways to go once you own a domain name. 

That said, the best option (again depending on your domain/business names, social media accounts etc. ) is to identify those similar businesses as you've done above and roll them into one website with specific landing pages and links to the other business area pages, but do so under a single domain name. The site will have one domain and you start treating the other areas of business at a brand level which is more than a good thing (so mel.com\bobevent2020). No domain forwarding or redirects. 

My first question would be: How much existing advertising collateral  have you out in the world  associated with each website, and how much traffic do they each drive?  If you want to save the cost, I'd suggest simply emailing existing customers and inform them that you are consolidating websites and set up the pages under one domain name. It works. You may loose a couple along the way, but they'll find you.  

There are many SEO considerations for re-directs and forwarding and most will create problems for you unless your domains are substitute domain names for your brand which is common in retail. For example, if you punch in 'mac.com' you will go to the 'apple.com' website. Larger companies spent years sending (not saying Apple did!) out legal letters to stop companies trading under .com names that they knew were similar or substitutes for their own brands. (i know as I received a couple of letters.) My point being that unless your other domain names are used regularly as direct substitutes for your main website name then put them aside and build the business from a page on a single site and when things start to grow look at the possibility of using these other domains. 

My starting point for SEO is always to look at the NAP information as this is how Google etc. looks at your business first before you started putting in the connectors to Social Accounts and Ads etc. - Take your Name Address and Phone Number (NAP) and start searching these to see what returns and in which directories your businesses return. Then look to the Google Business Page etc. From there look at your current sites: Google categorizes all your offerings as 'events', Facebook likewise 'events', so you actually benefit from a single website with the event calendars moving though Google Business Page and Facebook Event pages etc. and you can change and update the landing pages for these events accordingly. The hardest question is which domain do you use? but, use a single domain.

I hope the above is helpful. I don't know the extent and history of your work, or how the sites are plugged into the net. I wish you the best with your decision and am happy to answer any further questions in the forum

Be well! - John

Edited by JOHNMD
grammar

mcgouran.john@gmail.com

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@tuanphan any chance you could share how to do this?  This is what I've been looking to do.   If you go to the home page it give you 2 or 3 "brands" in the header and then once on that brand's page it acts like it's own site with a sub gallery or two. 

Thanks!

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1 minute ago, mikekow80 said:

@tuanphan any chance you could share how to do this?  This is what I've been looking to do.   If you go to the home page it give you 2 or 3 "brands" in the header and then once on that brand's page it acts like it's own site with a sub gallery or two. 

Thanks!

If you need to create "2 websites" and the template supports Secondary Navigation, you can create items on these 2 Navs, then use the code to hide the corresponding Navigation on each website.
Since each template will have its own unique code, I can't know the code that's right for your website without checking the url. You can create navs first, then create a question and tag me/send to my email via signature, I can assist.

If the template does not support Secondary Nav, you can also create all pages in Main Navigation, then create questions (&tag me) or send to my email. I can provide code to hide the corresponding items on each website. For example hide English, French Items on Spanish Pages and vice versa.

This is the way I usually do, but it is suitable if your website does not have too many pages. If your website has hundreds of pages, you will need to use JavaScript to optimize this process. JS will be complex and there will be no free solution.


You can send your question to my email to get faster answer. I provide free priority support in this crazy time. 

Forum: I usually answer questions at 2pm - 5pm EST

How to Setup Password & Share URL - Squarespace Free Templates - Free Code - CSS ID List

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