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GA not tracking purchases

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Site URL: http://www.cultcoffee.co

Hello- I'm having trouble tracking purchase conversions through Google Analytics. We put in our GA account ID in the 3rd Party API section (see pic) and we are tracking, bounce rates, clicks, behavior on the website etc. etc. but it's not tracking any purchases. 

Ecommerce tracking is also turned on in Google Analytics. 

Any advice on this would be great appreciated. Thanks!

Screen Shot 2020-02-09 at 2.14.31 PM.png

Screen Shot 2020-02-09 at 2.17.34 PM.png

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If you're using Google Analytics to track conversions for your eCommerce store, Squarespace normally sends information to Google Analytics for every received order.

You'll find details here: https://support.squarespace.com/hc/en-us/articles/205815608-Using-Google-Analytics-with-Squarespace#toc-conversion-tracking


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  • 2 months later...

I have the same issue. and the link that you send only says "If you're using Google Analytics to track conversions for your eCommerce store, Squarespace sends the following information to Google Analytics for every received order" 
But it doesn't seem to say how to get it to track conversions. 

After doing some research it seem that an additional code needs to be added to the "Thank you for your purchase" page after the sale but I cant find anywhere what the code should be. 
The method that I have used to connect Google Analytics to my Squarespace shop has been through adding the google analytics account number to the external API Keys.

It is also only tracking everything on my page up until the checkout.

This is the information that I get from the Google analytics page when I try look up conversion rates.

Screen Shot 2020-04-14 at 4.16.47 PM.png

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  • 3 weeks later...
  • 2 weeks later...
  • 1 year later...
  • 1 year later...

Hey @Boffix @LianLim @ZachFrantz @JJLeathersmith

it looks like y'all were having issues in Universal Analytics, but just in case you're having similar issues with GA4, I wanted to share the custom code and guide I created to track ecommerce on Squarespace sites using Google Tag Manager: https://www.tayloreddata.com/blog/how-to-track-ga4-ecommerce-events-on-your-squarespace-website

You can simply copy and paste the code into your own Google Tag Manager containers, just test and ensure it works for your website 🙂

Once I implemented this code, I'm able to measure how many people view my products, select a item, add to cart, remove from cart, begin checkout, and make a purchase in GA4:





Let me know if you have any questions!

Edited by TayloredData

Data Nerd 🧑🏾‍💻|  I help businesses transform data into actionable insights & sales | Chat with me about your website + marketing analytics challenges: TayloredData.com

Prefer video tutorials? Check out my latest marketing and web analytics how to videos

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