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EdW

Best ways to roll out a brand refresh

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Hey there! I'm rolling out a brand refresh on our Squarespace site before the end of the month. Does anyone have any tips on how best to roll out a large number of site style changes, and some content changes, all in one go?

I feel a bit restricted by being unable to save style changes in draft, finesse, then publish. I would prefer a "ta da" reveal, rather than iterative design/style changes being made live over a number of days, which would look messy to any users in that time.

Here's what I'll be updating:

  • Fonts (body and heading styles) site wide
  • Colours site wide (buttons, hover/link colours etc)
  • Banner imagery including site logo and favicon
  • Text on at least two key pages
  • Completely redesigned home page

Site template, functionality and most text/image content all staying the same.

I think I will build a hidden home page, then swap it out to get the "move that bus!" style reveal, but as I'll also be updating global site styles I can't do that for every page. Any ideas for the best way to tackle this, much appreciated!

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