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Website Design for clothing store

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Hi guys,

We have just launched our first online store and had questions on any potential improvements that could be made.

Website: http://varient.co

Im also trying to integrate a track-order page - where users would be able to insert their order number and name and then they could track where their product is in the process of making - as all orders are made to order. - Any suggestions how this could be achieved? I was imagining that on the backend we could enter information on the notes and it would create some sort of timeline to where their product in the manufacturing process (Sewn, Printed, Quality-Check etc..) kind of like a mail tracking number.

Thanks in advance.


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  • 5 weeks later...
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Hi Dyllan,
I review  your site. You start your site with black color page to ask to enter http://varient.co.  I will skip this page.

Insert Instagram feed on home page.


HM website will be a good example for you.

I'm a senior graphic designer, web designer and marketing designer.

Website design and layout, branding message is very important to me. 

Your client create a brand and not just selling online. You need to add more items to sell.

I design and build 100 pages online store website for my client. I build the brand.

Lyubov Strauss




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Hi Dyllan,

I had a quick look at your store and some of the pages. I can see that you have good collection of products but have few items to sell. 


Here are some ideas you might want to consider :

1) You can add Instagram feed for promotions.

2) Add more products to catalog.

3) You may want to think about adding product reviews. Reviews are essential for any ecommerce store as it helps sell more and creates immediate trust with shoppers. Be sure to check out our review app. 


You can read more about our app here


Hope this helps 🙂


Kind regards,

Yusuf | HelpfulCrowd Product Review App and Q&A

Turning More Shoppers Into Customers

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