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Question

How can I automatically redirect a customer to a specific Thank You Page after a specific Purchase?  

It's crazy to me that this is easily done after someone signs up for your Newsletter or fills out a form...  But not after a specific purchase?  One of the core strategies of online business is to re-target your hot & warm leads.  I can't do this w/ FB Pixel if I don't know what people bought.  I need a unique URL (aka specific Thank You page) in order to do that.

Does anyone know code that can be injected into specific listings?  I don't see a place to do that either.

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I've not really played around with FB Pixel so this might be a silly question but does the current integration with Squarespace not already pass the product information onto FB Pixel when a customer places an order? Just from looking at the below support document it seems to indicate that they do but I could be wrong.

https://support.squarespace.com/hc/en-us/articles/115015760107-Using-Facebook-Pixel-with-Squarespace

If not it's certainly possible to redirect customers to a specific page based on what they have purchased and there are a few ways to go about it. But what if your customers purchase more than one item, where do they get redirected?

I've linked to a blog post by @voxpopagency that details how to get detailed order information from the order confirmation page. You can either pass this on FB Pixel or use this data to redirect someone to a specific page. But it does involve using developer mode so use with caution and only enable developer mode if you are comfortable using it.

https://voxpopagency.com/blog/squarespace-order-confirmation-page-custom-tags-info

Of course if your users tend to only order one item at a time a simple script to reads the order subtotal and redirect users from there can be produced without enabling developer mode. Though this would also require all of your items to have different prices.


If you see an answer that was helpful please consider hitting the 121238226_Screenshot2019-11-02at14_53_39.png.0416997a5e856e0159fa1edbd624659e.png button on the right. 

Need help with your website or online store? Feel free to get in touch.

thompsonweb.design

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