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clairefrankwater

Using google analytics to track activity / conversions made via forms generated by E-tapestry CMS embedded onto Squarespace site

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Hello,

We use a Content Management System called E-tapestry, part of Blackbaud. E-tapestry generates forms for donations, registration etc. in HTML  which we then embed onto our Squarespace site. However, we don't know how to track activity or conversions from these forms - which would be really useful because it means we'd be able to judge how well our google ads are performing by the number of conversions (forms completed/submitted/donations made/registrations received) that they generate.

Thank  you so much in advance,
Claire  

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I see, would you be able to share the embed code or a link to your website. There may be a way around it with an on click event but it will just depend on how exactly the form is embedded. 


If you see an answer that was helpful please consider hitting the 121238226_Screenshot2019-11-02at14_53_39.png.0416997a5e856e0159fa1edbd624659e.png button on the right. 

Need help with your website or online store? Feel free to get in touch.

thompsonweb.design

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Ah sorry I see what you mean. No - ideally we wouldn't embed the form into the website - but keep as it is with a button that is linked to the form itself. Would it be easier to track if the form was embedded? 
 

There is one form that we have embedded - https://www.frankwater.com/contact-us and the embed code is 

<script type="text/JavaScript" src="//app.etapestry.com/hosted/eTapestry.com/etapEmbedResponsiveResizing.js"></script><iframe id="etapIframe" style="border:none;width:100%;" src="https://app.etapestry.com/onlineforms/FrankWater/consent.html"></iframe> 

 

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Ok, button clicks are easy to track; Squarespace even has a button conversion analytics built in (support document linked below). The only thing is because the forms aren’t hosted on Squarespace you won’t be able to track when the somebody completes a donation. You will only be able to track that they’ve clicked on the button to go to the donation form. 

https://support.squarespace.com/hc/en-us/articles/115015424067-Form-Button-Conversions-Analytics

As for tracking the number of clicks on the button with Google Analytics there are few different methods of going about it. The first linked below is a set by set guide to set up the tracking yourself. The second link is a paid plugin from @voxpopagency which should take the guess work out of setting it up. 

https://www.simmonssharpe.com/blog/2018/4/5/how-to-use-squarespace-google-tag-manager-to-track-conversions-in-google-analytics

https://voxpopagency.com/products/squarespace-click-tracking-plugin?utm_source=Squarespace Answers&utm_medium=Organic&utm_campaign=Click Tracking Plugin&utm_content=https%3A%2F%2Fanswers.squarespace.com%2Fquestions%2F167543%2Fhow-to-track-button-clicks-with-google-analytics-e.html

If you were to embed the form on your website using an iFrame then this would need to be setup within e-tapestry which by the sounds of it isn’t possible.  Sticking with buttons that link to the donation forms sound like the best way to go as you will be able to track button clicks. 


If you see an answer that was helpful please consider hitting the 121238226_Screenshot2019-11-02at14_53_39.png.0416997a5e856e0159fa1edbd624659e.png button on the right. 

Need help with your website or online store? Feel free to get in touch.

thompsonweb.design

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That's incredibly helpful - thank you. 
One more question - do you know of a way to track when someone clicks the button and then bounces off without completing the form? Be great to have an understanding of how many people don't convert even after clicking button.

Thank you again

 
 

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Unfortunately as the form isn’t hosted on Squarespace there isn’t really a way to track this as you would need to put the tracking code onto the e-tapestry form itself which from the sounds of it isn’t possible. Any tracking code that you put on your website can only track visitors and their action when they are on your Squarespace website. Once they leave your website you can no longer track them. 


If you see an answer that was helpful please consider hitting the 121238226_Screenshot2019-11-02at14_53_39.png.0416997a5e856e0159fa1edbd624659e.png button on the right. 

Need help with your website or online store? Feel free to get in touch.

thompsonweb.design

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