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ag1

Why isn't my personal website showing up when I search my (unique) name on Google, but it does for Bing?

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Hi! Sorry, I apologize if I'm posting in the wrong place.

I have no knowledge or expertise in SEO – I recently created a Squarespace website for my small (one-person) side business, as a non-profit freelancer. I have done everything Squarespace recommends to improve SEO and my website still isn't showing at all when you google my name.

I have a pretty unique name. When you google my name, the first page of search results are all related to me. Some of these results are more than 5 years old -- old articles written in my university paper, etc. I thought that getting on the first page of google for my name would be as simple as creating the website, since it would be the most recent entry related to my name. I am learning the hard way that that’s not the case! The funny thing is, I followed all of Squarespace’s advice for both Google and Bing – but it only worked on Bing. On Bing, my personal website is the number 1 search result for my name but on Google my webpage does not appear at all.

A lot of the advice I’m seeing online is to post a lot of content, but I get enough business through word of mouth. This website is more for image-management – I would rather that if someone google my name, the first thing that pops up isn’t an awkward news interview I did when I was 17! The template I am using does not lend itself well to frequent updates or additional blog entries, it’s just a coverpage and a contact form: https://carroll-demo.squarespace.com/

Is there any quick way to get my personal webpage as the top search result for my name on Google? It was so easy on Bing, I am finding Google is a whole different situation. I would be so grateful for any advice you have or resources you can direct me to.

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A few questions / points:

  • Are you using the Squarespace provided subdomain rather than your own domain name? This could have a negative SEO impact
  • Your name only appears in the site name. That's not a lot for Google to go on when it's working out an authority score. 
  • It seems like you're shying away from providing a lot of content, However, at present you have hardly any content and that's not a good thing. 
  • Links from old sites have a tendency to stick around, especially if they are from large authority sites. 
  • To Google most recent is less important than most relevant. 
  • You should consider creating links from your social site profiles (LinkedIn, Twitter, etc) to your new site.
  • Have you told Google that your site exists?
  • Google can behave strangely for new sites. They may initially be indexed and then suddenly disappear, only to return weeks later once Google has decided on a ranking. Even then, there is no guarantee you will reach the top.  
  • Consider setting up and maintaining a Google My Business profile

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Also - your name doesn't appear to be that unique. There are lots of Clayton Carrolls on LinkedIn, for instance. 

See - https://www.linkedin.com/search/results/people/?firstName=Clayton&lastName=Carroll&origin=SEO_PSERP

Also dozens on Facebook..


Please hit LIKE to share your appreciation of posts that are helpful or useful. 

The like button is somewhere over thereover-there.jpg

Of course, Likes don't pay the bills.. If you're looking for a Squarespace Developer you can hire me here

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