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Can you link directly to product variants?

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I have some products that have variants and I'd like to link directly to a product's variant from an external site and/or internal links on different pages.

For example: I'm selling a t-shirt and it comes in three different colours (red, black, grey).

Is there a way to directly link a user to the t-shirt page with the Grey varient pre-selected?

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No, this isn't possible. To request this as a future feature, contact Squarespace Customer Care. You can reach out to them here.

About: SQSP User for 17 yrs. Circle Leader since 2017. I value honesty, transparency, diversity and good design ♥.
Work: Founder of SF Digital, building Squarespace Extensions to supercharge your commerce website. 
Content: Links in my posts may refer to SF Digital products or may be affiliate links.
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