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Showing results for tags 'advertising'.
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I'm keen to use Squarespace for testing landing pages. I run a lot of PPC campaigns and A/B testing is a key part of what I do. Ideally, I'd like to be using Squarespace, but I NEED to be running A/B testing. Is there a good way to A/B test on Squarespace? I can see that this question was asked a few years ago, but has anyone found a good solution for this recently?
We have created a Squarespace site for the purposes of marketing a residential property, and we need to implement a tracking pixel in order to track leads from the digital ad campaign, which is run through realestate.com.au. The pixel code needs to be inserted directly after the <body> tag, however I haven't been able to access this through Squarespace. Code injection only allows me to inject code into the <head> or the footer. I'm using the Artesia template, any help is much appreciated!
Does anyone know how to tie and track a paid search keyword to the lead submission? I want to know what leads are using what keywords. I understand I can set up multiple landing pages, but if I have hundreds of keywords I'll have hundreds of landing pages. I just want to know what the lead clicked before they submitted a form. I have GA and GTM on the site now. Any advice?