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  1. Promotional pop-ups are a great way to grab someone’s attention when they visit your website. You can let potential customers know about exciting sales or the launch of a new product. Pop-ups can also be used for more ‘housekeeping’ purposes like conducting surveys or asking visitors to verify their age for any age-restricted content you might have. On Squarespace you can tailor a variety of aspects of your pop-ups to maximize their impact. You can choose the layout, deciding between a subtle placement in the bottom right corner or going for a more dramatic, full page design. You can also customize the timing and frequency that they display. Learn more in creating a promotional pop-up. How have you used promotional pop-ups on your website? Which settings have been the most impactful for you? Share in the comments below!
  2. The year is flying by; we can’t believe we’re already more than halfway through! We wanted to take a moment to celebrate some wins with you all focused on customer interactions. It’s no secret that customers are a crucial part of any business and we’d like to hear about moments that they provided much appreciated levity or reminded you why it is that you do what you do. Share your favorite customer interaction, of the year or in general, in the comments below!
  3. Your website’s navigation might not be the first thing you think about when setting up your website, but it is a key aspect of your customer’s experience with your brand. A smooth navigation setup can really make an impact and encourage repeat visitors. A common goal for navigation is making sure your visitors don’t have to click more than 2-3 times to get from one section of the website to another. Some achieve this by sketching their site out on paper first. Others put everything in first, then let their analytics do the talking. Everyone has different strategies to achieve their perfect site navigation. What has been most helpful to you when setting up your website’s navigation? Share in the comments below!
  4. Congratulations, the first big step has been taken - you launched your website! Now, it’s time to check how it is doing. Monitoring Key Performance Indicators (KPIs) for your site will help you determine its performance, uncover optimization opportunities and ultimately assist you with converting your visitors into actual customers. Squarespace Analytics is our website reporting tool, designed to empower users with a wide range of insights including pageviews, conversion, sales, referrers, and bounce rate, that can offer a clear picture of how your site is performing. Set yourself up for success thinking through what exactly you want to measure, why you are measuring it, and what actionable steps you’ll be able to take. And through the Squarespace App you can have this info accessible on the go! The most relevant and useful metrics to track are certainly dependent on your website and business goals. Nevertheless, there are some claimed key website KPIs that should require attention like conversion rates, mobile vs desktop traffic, or traffic sources. Which are your top ones and why? Tell us about them in the comments below.
  5. Sliders AKA slideshows are revolving carousels in a website showing products or photos. Often they’re displayed as a banner at the top of the webpage and occupy the full width of the browser window. They create a dynamic browsing experience and offer visitors a taste of your brand, your work, or offerings. With Squarespace you can create sliders using Gallery Sections, Summary Blocks and Gallery Blocks. While their usage is very popular and they can be helpful to consolidate content so more is visible on one screen, some find them more often distracting than attracting, due to the fact of several messages being delivered at once which can lead to the focus being lost. Deciding if including carousels is the right choice for you will depend on your business, audience, and goals. What are your feelings on using sliders and what are some examples where you feel folks have used them intentionally and effectively? Share in the comments below!
  6. Late last year, Squarespace launched Member Areas, allowing you to add gated areas within your site. These Member Areas give you the opportunity to increase brand loyalty, get to know your customers, as well as create a new revenue stream. With virtually endless options on how to use it, how have you incorporated gated content and what kind of impact has it made on your brand/business? Share in the comments below!
  7. A cohesive brand is made up of many smaller decisions, from color palette to language used on social media. Where would you begin? A product is never just a product, right? Choosing certain products or services is often done with the general experience we think they will provide in mind. The goal of branding overall is to stand out from the crowd, to have a name that will be remembered, preferred, and even admired. Share your must-haves in the comments below.
  8. Building a social media strategy can be tricky, but once you crack the code, it can be so helpful in building and maintaining a brand. Posting on-brand content for your community can help validate your brand as well as increase recognition and recall. What are ways you have found it useful to integrate social media into your website and brand? Share in the comments below!
  9. Colors can be used throughout your website to tell the story of your brand. They are a key part of the experience the customer has with you, as colors are often what a customer remembers most. Colors are also an opportunity to direct your visitor’s eye towards important buttons or calls to action (CTAs). While it’s tempting to stick to your brand colors throughout your website, we find that choosing a different color for these buttons and CTAs helps them stand out. Think of your brand colors as your ‘passive’ ones and choose an ‘action’ color for all of your links and buttons. What are your color preferences for your website? Do you like the contrast of ‘action’ colors or prefer to keep it all within your brand color palette? Tell us about how you use color in the comments below.
  10. With 77% of internet users in 2019 reporting that they read blogs regularly, it’s no wonder starting a blog is such a popular endeavor. While seemingly simple and straightforward, blogs can often be more time consuming and require more effort than anticipated. Hindsight is often 20/20. What do you wish you knew before starting your blog that would’ve made the whole process smoother? What best practices can you share to help set others up for success? Share in the comments below!
  11. There are many exciting ways to grow your business beyond traditional marketing, including being proactive about creating an outreach list to generate buzz for your business. Your outreach list can include social media influencers, industry bloggers, traditional reporters for industry publications, or even the owners of similar businesses. Networking in these groups can help you reach and connect with your target audience on a variety of fronts! How did you build your outreach list? Did you develop a standard pitch to send? Tell us all about how you tackled the outreach process and what you learned along the way in the comments below.
  12. This week we want to talk about website inspiration. We have all faced the dilemma of a blank sheet, or website, at the start of a project. That’s when looking for sources of inspiration comes in handy. With so many incredible websites out there, we want to know which ones really speak to you and why. Share your favorites in the comments below!
  13. Your website and brand’s personality is established by your overall styling choices like fonts and colors. But it’s through the imagery you choose that your website’s tone and message can really shine. You can take your own photos or use stock images, or you could choose to use infographics instead. Whichever you decide to do, choosing compelling images can help further your business goals. What are ways you’ve used imagery on your website? What kind of impact did it have? Share in the comments below!
  14. Whether you’re prepping for Black Friday and Cyber Monday or getting ready for Boxing Day sales, the holiday season has arrived. There are so many ways to prepare your website and business for the holidays: give your website a holiday themed makeover, have special sales, update your product offerings, etc. How are you preparing your website for the holiday season? What is your go-to strategy? Share in the comments below!
  15. A nonprofit’s online presence is key in its success. A website provides the perfect opportunity to educate the public about your cause as well as allow visitors to show support to the mission. Creating an impactful website will encourage new and returning visitors to share your cause, donate, and even volunteer. From strategically placed call-to-action buttons and Donation Blocks to striking the right balance between text and infographics, there are many ways to improve your website’s impact. What are your tried and true tips and tricks for launching an effective nonprofit website? Share in the comments below!
  16. Sending out an email campaign to all your customers can be quite daunting. How do you catch their attention, drive sales, and keep them away from that Unsubscribe button?! There are all sorts of tried and true best practices like developing a cadence or focusing on your subject line. What are some of your personal best practices when it comes to email marketing? Share your own Do’s and Don’ts below!
  17. Designing a website with a lot of text-based information can be a challenge as big chunks of text can be off-putting to the reader. Often, we rely on imagery to draw the users' attention or help communicate a message. But what if we don't have or want to rely on imagery? What are some practices you've used or seen that create an engaging and informative display of textual content? Share in the comments below!
  18. With the end of year holidays behind us and Valentine’s Day around the corner, there’s always something to anchor content, a product line or sale to. Catering to every holiday can also be a daunting task. How do you decide which ones make sense for you to engage with? Tell us which ones you lean into and why in the comments below!
  19. After the whirlwind of the holiday season, things tend to calm down significantly. You spent the last few months getting all these new customers and expanding your community; now, how do you keep your audience engaged in the new year? Is it newsletters? New stock? Share your tried and true methods on engaging your audience after the holidays in the comments below.
  20. This week, we want to know what you think the most important finishing touches are on a website. There are all kinds of websites out there, and it’s no secret that some feel more professional than others. There are so many features to take into consideration when building your website, and so many ways to tweak it to make it just right! Colors, fonts, banners, navigation… the list is endless. What are your 3 things that make you feel a website is polished and professional? Share in the comments below!
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