@Jo_SQSP Interesting thread!
You have seconds before a visitor to your website bounces right out of there.
A strong CTA in the Banner or Hero Image is crucial. It's prime billboard real-estate - why let it go to waste?
A call to action is an opportunity to tell the visitor what benefit they’re about to receive. Or, at least, what action they’re taking. A good CTA is specific and benefit-driven. A bad call to action says nothing. For example, a button that just says “submit.”
The more descriptive the CTA, the higher the conversion rate. “Submit” says nothing.
CTA click-bait tips: what to do instead / Click :
Highlight the benefit to the visitor in the CTA.
Use first person voice and descriptive action words.
Does Your Button Pass the WYLTIWLT Test?
Me vs. You: First person or second person?
Use Colour That Contrasts with Other Elements
Design a Button Big Enough to Touch
Lower the commitment (shop now vs. buy now)
Made from code, not a graphic.
This is fun! Any chance we could see a list of badges and their requirements?
While it's great to receive the badges, it might be fun to work toward them too. 🙂
UrbanBrandCreative got a reaction from Tiny_Coast in Calls to Action- where and how?
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