AnimoInnovations

Hey New Life! Overall, a great site. The color tones and font choice pair well with the professionalism and personalized care you offer. I'm a professional copywriter so I focus a lot on the balance of copy to graphics/images as well as how the text comes across, the "weight" of content, and the ratio of info and calls to action. Hence the kind of feedback below. A few simple things I noted for the homepage: Slightly shrinking the font of your menu/header will allow for all your pages to fit on one line. That'll clean up the congestion up top. In initial summary/tagline, Make "offer" active tense: "Offering" which makes that first phrase smoother. "Offering a new level of..." In first section on homepage, slightly too much content. Starting at "the facility ensures 100% anonymity..." either remove that whole portion (*your next section outlines the variety of struggles you specialize in) OR shorten to something like "With 100% anonymity and superior treatment, our goal is to set you on a path toward optimal recovery." The jump to fire video background is a little out of sinc with the rest of the site's tone. I would suggest removing the background and leaving that section as text only, removing the arch section divider, and moving it to the very bottom (under client reviews/feedback) as a final CTA (same applies to Program/Price page) To make it easier on you, set the section the way you like and click the heart icon at the top right of the section to save it. Then you can add it to any/every page without recreating it. Suggest the feedback section title as something simpler like, "What others are saying" or "Hear from Our Past Clients" (the current phrase carries a tone lacking humility which harms trust. Aim for simple, relatable, and focused on answering their implicit question: "Has this worked for othhers?" Again, really great site. Very clean, very clear. Thankful for the work you're doing to care for others! my best, Aaron p.s. happy to do a fuller copy-focused eval if interested. https://www.animoinnovations.com/start-now

Hey Jess and Jack! Love the site. Great work! Font feels exactly like your brand--solid selection. My main feedback is concerning the amount you have in each product category on the homepage. Trying to tighten up each section by only showing a handful of each prod. category will help reduce the potential feeling of overwhelm on the homepage and therefore begin to lessen the impact of your overall brand style. That will also increase the percent of first time visitors of scrolling all the way to the bottom, seeing every prod. category you offer. - Other note is functional: "Payments" and "Afterpay" links in the Footer are inactive. Great stuff! Keep it up! Aaron

Honestly, you've created a great site! Very clean and organized overall. Some notes to consider in addition to the above-mentioned: You have a strong and unified concept with the plant growth, but other than in the footer it is hard to see your programs/services outlined clearly. Maybe consider creating a Programs page to see those side by side without having to jump through the "Let's Get Started" CTA... (just a suggestion) I like the idea of a form to fill out to help guide them to what solution the need, but the estimated 7 min that form will take seems a bit long. See if there's a way to pair down... I would suggest no more than 2 min, knowing the sad stats on attention spans Keep it up!

Great! I agree; looks much better. Nice work. I would also suggest adding your logo to your Favicon. (Settings > Favicon) This is a small touch that elevates a site and further personalizes it. It is the icon that displays on the Tab. Take care

Hi zeta1998! Honestly, your site looks great! Really well balanced and I like the feel. Not too much copy considering your industry. The only thing I would suggest is balancing out the footer. Totally fine to have everything L aligned, but the content is pretty condensed. Visually speaking, words need space to breath just like a graphic or image would, so try to put a little more space between the content in the footer. Great site tho! my best, Aaron

Rawthentic314, Asking for feedback is fantastic! I applaud your desire to grow and improve. Honestly, a call would likely be best, but I answered with some broad strokes to give my thoughts on the various categories. I included a calendar link below if interested. User Experience: How easy is it to navigate? Is the purchasing process straightforward? Navigating the site is fairly easy if folks know what they're looking for, but I have more thoughts on the content/flow that I list in the Content section below. All the headings are self explanatory, but easy to scroll past at first glance. Generally speaking, you have a lot of content in multiple directions; I say more below Design and Aesthetics: Does the website's design effectively showcase my art? Are there any visual elements that could be improved? From a first scroll of your homepage, I can't tell that you're an artist. I like the designs you show in your portfolio and other places like the Canvas artwork page. I would advise you to put some of your work on the homepage. Something bright and gripping from each format (digital designs, photography, canvas, and audio/music) First scroll made me think you only do logos/brands. You clearly do so much more Content: Is the information about my art and projects clear and engaging? Some basic fixes: The About page is still the basic content from creating the page. I would love to see some of you there 🙂 . Also, the Services page should really only be used to explain what you do. That's where you can break into detail about logos vs. basic designs vs. artwork sales vs. artwork for hire vs. audio production etc. Grab the rest of that content and create a basic Terms and Conditions page. The copy on the homepage is slightly redundant, but that's an easy fix too. Give more space to your work/services before the CTA of booking with you. That will build more trust and confidence in your work. Honestly, I think the site is struggling with some identity. You have the design pieces leading, then a large amount of creative/art-focused content, then audio sales and production, THEN recipes? All are great, but they are confusing in combination. Maybe create a separate blog/site for the cooking elements. That could also be muddling the SEO and the UX. Finally, I would advise narrowing a path. Photography is one, design is another, artwork is yet another. Performance: How are the loading times? Any technical glitches or issues? Loading time was fine 🙂 Again, lots here. You are clearly an incredibly talented individual, but I think some work needs to be done to help clarify and showcase your work and help easily navigate visitors to action. I'd be happy to jump on a call to discuss if that would be helpful! www.animoinnovations.com/booking-page My best, Aaron

Hi! Reaching out for honest feedback is admirable! And Bobby is right, a persons website is a living, working document that will always take on new shape and format through different seasons. Yours is in a good phase and perhaps is ready for its next phase. Over all, I agree with the Bobby's comments and wanted to fill in with extra context to help you get in with some edits. 1 ) Having black as a background color immediately changed the tone from professional business to something more like a forum/chat area. If you want to stick with black as a main theme you can run with something similar to Squarespace's site. You'll notice they have their header and footer both in all black, but the rest of the site is white and very approachable. Otherwise, I would advise to keep black as an accent color or for certain blocks. 2) Footer is slightly askew. Either organize evening in multiple columns or stick with a single column and slightly smaller font. 3) Copy percentages on a page is tricky. For an "About" page more copy can be fine, but for a homepage you want your graphics to support and balance the amount of actual words on the page. I am a professional copywriter as part of my website builds and would be happy to help if you wanted to schedule something. There are some easy fixes we can do, like accordion sections, that could cut the amount of immediate copy on the page and loosen up the feel. www.animoinnovations.com/booking-page Happy to help! My best, Aaron