Jose_SQSP

The “About Us” page can be an important part in turning a visitor into a customer. It’s your moment to tell them your story and emphasize why your product or service is the right choice for them!
For personal sites, we find that focusing on your personal statement, achievements and a way to get in touch is most helpful. For storefront businesses, sharing a brief "how we came to be" history, impactful testimonials, and your hours and location are best.
What is your strategy for your “About Us” page? Do you pack it with info or keep it minimal? Tell us all about it in the comments below!

Nice post.
The problem is that these methodologies are being used by everyone and the datasets that are being accessed are limited, even if everyone is saying that they come from their own unique source.  Even Google's own keyword suggestions tool will only show you decent data if you are spending money in Google Ads.
Add to that the fact that nearly every commercial position - IE a keyword that has commercial value - is taken up by a paid-advertising slot, which are then followed by organic positions that are so far down the page as to be almost worthless for ranking and lead-generation purposes. Then factor in personalized listings and the whole thing becomes unmeasurable due to variances based on their past search history.
I think analyzing the search market for your segment is the most important thing to do and to then isolate the elements of pages as a clue to what people actually want to find against a search phrase. SEO has long-term value but I might be more inclined to run a short-term paid search campaign for keywords the "tools" say are important and then look at engagement metrics of those audiences to help isolate the keyword choice to then recurse back up to the SEO task.  You could do this on a different web-domain as it is just R&D.
Bear in mind that Google Ads now use what's called close-variants so the keyword you type in might not actually be the keyword the advertiser targeted. I would also make sure that the website ticks all the core web vitals box.
What I would also say is that if you are launching a website from scratch, try and make sure as much of the optimisation is done as possible so that on the first visit by search you have everything in place. If you have a website and are re-optimising page elements significantly expect up to 4 months to pass before you can reliably consider the pages to have been re-indexed and settled properly.
This is not replying at the previous posters who also bring their views that are valuable, but I hope this can help others.
G.
 
 
 

Of course if to everyone who speak about SEO think most of all about Long-tail keywords and research which just basic part what professional call SEO strategies. SEO not just keywords it's strategic thinking and competitive analysis UX of your site. 
Of course visualising site very helpful but site will be  on top if yore structure growing and people  finding  something  once in a wile

I totally agree with @Tiny_Coast - focusing on your target market's language style is important.

For my audience, I try to remember that most of them are new to terminology that I use, so I  keep an eye on forums, Facebook groups, and the comment section on my YouTube videos to see what language styles I should focus my strategy on.
Instead of optimizing a blog post for "single page header code injection installation" I would use more casual language like "add code to one page"

I also want to add Pinterest suggested search to the list! They have a lot of data that prompts those suggestions, and while it might not be as fancy as SEMRush or Raven Tools it's great for brainstorming. 😊

Great questions @Jo_SQSP  - hadn't thought of using Jamboard for keyword brainstorming so I'll add that to my list of tools.
We just published a round-up of our favorite free and affordable tools for keyword research earlier this week — some of our suggestions include Google Autocomplete, keywordtool.io, and Answer the Public.
Check out the post for more details and screenshots. We also cover all the places where you should be sure to optimize for your target keywords in Squarespace 7.1. If there's anything we missed let me know!

I find that a lot of sites seem to use what appear to me to be stock images of people that are supposedly enthralled with the product or service. It just comes off as cheap, insincere, and is a turn off for me. 
Getting quality and genuine images is an art and takes a good photographer to capture the essence.
I suggest staying away from people images unless they are high quality and custom.

The “About Us” page can be an important part in turning a visitor into a customer. It’s your moment to tell them your story and emphasize why your product or service is the right choice for them!
For personal sites, we find that focusing on your personal statement, achievements and a way to get in touch is most helpful. For storefront businesses, sharing a brief "how we came to be" history, impactful testimonials, and your hours and location are best.
What is your strategy for your “About Us” page? Do you pack it with info or keep it minimal? Tell us all about it in the comments below!

Some CSS Class/ID for Squarespace 7.1
Announcement Bar
Announcement bar: .sqs-announcement-bar-dropzone Announcement bar text: .sqs-announcement-bar-dropzone p Announcement bar link: .sqs-announcement-bar-dropzone a Announcement Bar Close Icon: .sqs-announcement-bar-close OR .sqs-announcement-bar-close:after Header
Header: header#header Sticky Header: header.shrink Header (not include sticky header): header#header:not(.shrink) Header (when burger menu is open): body.header--menu-open header#header Header (when burger menu is close): body:not(.header--menu-open) header#header Site Title: a#site-title Site Title (when overlay menu open): .header--menu-open a#site-title Site Title (when overlay menu close) body:not(.header--menu-open) a#site-title Navigation: .header-nav Navigation Items: .header-nav-item a Navigation First Item: .header-nav-item:nth-child(1) a Navigation Second Item: .header-nav-item:nth-child(2) a Navigation Dropdown: .header-nav-folder-content Navigation Dropdown Items: .header-nav-folder-item a Navigation Folder Title: a.header-nav-folder-title Mobile Navigation Items: .header-menu-nav-item a Mobile Navigation First Item: .header-menu-nav-folder[data-folder="root"]>div>div:first-child Mobile Navigation First Item (text): .header-menu-nav-folder[data-folder="root"]>div>div:first-child a Mobile Navigation Second Item: .header-menu-nav-folder[data-folder="root"]>div>div:nth-child(2) Mobile Navigation Second Item (text): .header-menu-nav-folder[data-folder="root"]>div>div:nth-child(2) a Mobile Menu Icon: .header-burger Mobile Burger 3 lines: .burger-inner>div Mobile Menu X icon: body.header--menu-open .burger-inner>div Header Social Icons: .header-actions .icon Cart Icon: header#header span.Cart-inner Cart quantity: header#header .icon-cart-quantity Header Button: header#header a.btn Header Desktop Button: .header-display-desktop a.btn Header Mobile Button: .header-menu-cta a a Footer
Footer: footer#footer-sections Footer Social Icons:  footer#footer-sections  .sqs-svg-icon–outer Footer Links: footer#footer-sections a Product List
Product List: .collection-type-products.view-list Product Name: .grid-title Product Price: .grid-prices Product Image: figure.grid-image Product Currency: body.native-currency-code-usd .sqs-money-native:before Sold Out Text: .product-mark.sold-out Product Detail
Product Detail: .collection-type-products.view-item Product Breadcrumb: .ProductItem-nav-breadcrumb Product Pagination (Previous/Next): .ProductItem-nav-pagination Gallery: figure.ProductItem-gallery Thumbnails: .ProductItem-gallery-thumbnails Big Image: .ProductItem-gallery-slides Product Name: h1.ProductItem-details-title Price: .ProductItem-product-price Currency: body.native-currency-code-usd .sqs-money-native:before Excerpt: .ProductItem-details-excerpt Add to Cart Button: .sqs-add-to-cart-button-wrapper Add to Cart Text: .sqs-add-to-cart-button-inner Variant Dropdown: .variant-option Variant Title: .variant-option-title Variant Options: .variant-select-wrapper option Quantity Text: .quantity-label Quantity Input: .product-quantity-input Cart Page
Cart Page: body#cart Cart Page Title: .cart-title Product Name: a.cart-row-title Product Thumbnail: div.cart-row-img Qty minus: .cart-row-qty-dec Qty plus: button.cart-row-qty-inc Qty number: input.cart-row-qty-input Price: .cart-row-price X icon: .cart-row-remove or .cart-row-remove svg Sub total text: .cart-subtotal-label span Sub total price: .cart-subtotal-price Checkout Button: button.cart-checkout-button   Item: .CartTable-itemLabel-3zzV1 QTY. .CartTable-itemLabel-3zzV1 span Price Name: .CartTable-itemPrice-XgjsO span X icon: .item-remove div Blog List
Blog List: [class*="type-blog"].view-list Thumbnails: article.blog-item img Date: time.blog-date Category: span.blog-categories-list Title: h1.blog-title Excerpt: .blog-excerpt Read more: a.blog-more-link Blog Posts
Blog Posts Page: [class*="type-blog"].view-item Blog Items: .blog-item-entry Categories: .blog-meta-item–categories Date: time.dt-published.blog-meta-item.blog-meta-item–date Author: .blog-meta-item.blog-meta-item–author.p-author.author Title: .blog-item-title Content: .blog-item-content-wrapper Pagination: .item-pagination Pagination Arrows: .item-pagination-link .item-pagination-icon Pagination Title: h2.item-pagination-title Author Box: .blog-item-author-profile-wrapper Author Image: a.author-avatar.content-fill Author Name: .author-name Author Site: a.author-website Post Comment: .squarespace-comments Post Comment Button: .comment.btn Comment Input: .squarespace-comments .new-comment-area Preview: span.btn-text.preview-comment.top-level-preview-btn Subscribe via email text: span.subscribe.subscribe-control Blog Grid
updating
Blog Masonry
updating
Event List Page
Event List Page: .collection-type-events.view-list Event Thumbnail: a.eventlist-column-thumbnail.content-fill Event Time: .eventlist-datetag Event Date: .eventlist-datetag-startdate.eventlist-datetag-startdate–day Event Month: .eventlist-datetag-startdate.eventlist-datetag-startdate–month Event Title: h1.eventlist-title Event Hour: li.eventlist-meta-item.eventlist-meta-time.event-meta-item Event Description: .eventlist-description Event Detail Page
Event Detail Page: .collection-type-events.view-item Event Title: h1.eventitem-title Event Date: time.event-date Event Hour: li.eventitem-meta-item.eventitem-meta-time.event-meta-item Event Description: .eventitem-column-content Event Pagination: section.item-pagination.item-pagination–prev-next Previous/Next: .item-pagination-link .item-pagination-prev-next Event Pagination Title: h2.item-pagination-title Portfolio
title: h3.portfolio-title item: .portfolio-grid-basic portfolio image: .portfolio-grid-basic .grid-image pagination: [data-collection-type=“portfolio-grid-basic”].item-pagination pagination text: h2.item-pagination-title pre text: .item-pagination-link–prev .item-pagination-prev-next next text: .item-pagination-link–next .item-pagination-prev-next List Simple
List Simple: .user-items-list-simple Image: .user-items-list-simple img First Item: .user-items-list-simple li:nth-child(1) Second Item: .user-items-list-simple li:nth-child(2) List Content: .user-items-list-simple .list-item-content Title: .user-items-list-simple h2.list-item-content__title Description:  .user-items-list-simple list-item-content__description OR .user-items-list-simple p List Slideshow
List Slideshow: .user-items-list-banner-slideshow Image: .user-items-list-banner-slideshow img First Item: .user-items-list-banner-slideshow li:nth-child(1) Second Item: .user-items-list-banner-slideshow li:nth-child(2) List Content: .user-items-list-banner-slideshow .slide-content Title: .user-items-list-banner-slideshow h2.list-item-content__title Description:  .user-items-list-banner-slideshow list-item-content__description OR .user-items-list-banner-slideshow p Arrow Circles: .user-items-list-banner-slideshow .user-items-list-banner-slideshow__arrow-button Arrow Icons: .user-items-list-banner-slideshow .user-items-list-banner-slideshow__arrow-button svg Button: .user-items-list-banner-slideshow .list-item-content__button List Carousel
List Carousel: .user-items-list-carousel__slides Image: .user-items-list-carousel__slides img First Item: .user-items-list-carousel__slides li:nth-child(1) Second Item: .user-items-list-carousel__slides li:nth-child(2) List Content: .user-items-list-carousel__slides .list-item-content Title: .user-items-list-carousel__slides h2.list-item-content__title Description:  .user-items-list-carousel__slides list-item-content__description OR .user-items-list-carousel__slides p Arrow Circles: .user-items-list-carousel__arrow-button Arrow Icons: .user-items-list-carousel__arrow-button svg Button: .user-items-list-carousel__slides .list-item-content__button Fluid Engine
Fluid Block (text block, image...): Each block is wrapped by the same class name .fe-block and a unique id. And All .fe-blocks will be wrapped by a parent tag with a class name of .fluid-engine
 
Checked & Wrote by tuanphan

Hey there, sorry to hear about the trouble. Our team is aware of this issue and actively working on a fix. For any additional updates, please reach out to our Customer Support team directly:

http://sqsp.link/6g97eh

Hey there, sorry to hear about the trouble. Our team is aware of this issue and actively working on a fix. For any additional updates, please reach out to our Customer Support team directly:

http://sqsp.link/6g97eh