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Everything posted by matx2that
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What agency KPIs do you track? (for owners)
matx2that replied to matx2that's topic in Finances and Customers
Thanks, noted that one. Makes sense, I imagine we will find some surprising numbers here too. -
If your Search Console is showing indexing errors, it’s likely due to Google picking up URLs it finds on your site, or from external sources linking to older or temporary pages. This can happen with duplicate pages, filtered search results, or URLs created by plugins. To avoid this, you can use the robots.txt file to block Google from crawling certain paths or add noindex tags to pages you don’t want indexed. Check for any unintentional internal links pointing to unwanted URLs, too. In the Search Console, you can use the URL Removal Tool to temporarily hide specific URLs. In general, regularly auditing your site can prevent these issues from piling up.
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My current focus in my agency is identifying areas where we can optimize and make smart, data-driven changes. Right now, we track annual recurring revenue, delivery margin, capacity, and cost of resources. These metrics give us a solid picture of our financial health and project performance, but I’m curious about what other KPIs other agency owners here rely on to gain deeper insights (looking into some from this list). Are there agency metrics that have been particularly insightful for anyone here in terms of efficiency, client retention, or overall growth? I’m concerned about things I might be overlooking that could help us grow sustainably. Thanks in advance for any advice. Also, our website is currently undergoing an SEO overhaul to improve visibility and attract more of the right clients. I’m hoping to leverage SEO to help streamline lead generation and nurture our pipeline. This is just to give some context into my situation.
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The art is stunning, which is a fantastic foundation. But let's enhance its visibility with some SEO tips. Your art is visually captivating, but search engines can’t "see" images. Add descriptive alt text to each image, explaining what it depicts. This helps with image search rankings and makes your site more accessible. Gorgeous images can slow down load times. Compress image files without sacrificing quality. Faster websites rank higher and provide a better user experience. Headers are prime real estate for keywords like "mandala art," "healing through art," etc. It helps search engines understand the page’s content. Regular blog posts about art, healing, or the meaning behind mandalas can drive traffic, you can also share them on social media, in groups with similar topics/interests.
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Yes, there are plenty of QR code generators online, but not all are reliable, so I have to advise everyone to be careful here and check the reviews. Some generators offer "free" codes, but then disable them after two weeks unless you subscribe. Imagine printing promotional material with that code only to find it no longer works - sadly, this has happened to many people, as I've read on a few forums. Personally, I also use Uniqode (formerly Beaconstac) and opt for dynamic codes, to be able to track my campaigns. Generally, I highly recommend dynamic codes for marketing, but Uniqode also offers free static codes that won't suddenly expire. QR codes can be used in many ways to boost engagement - definitely worth exploring, in my opinion.
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That was fast, thanks a million. Looking into both of these.
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I'm working on a project where I need to render screenshots of web pages, but I'm facing a bit of a challenge. I'm looking for a screenshot API that allows me to customize the appearance of the page before capturing the screenshot. Also, I'm hoping to find a solution that can block pop-ups and hide cookie banners from the screenshots. I've tried a few different screenshot APIs, but none of them seem to cover all of the requirements. I need to be able to take both single-element and full-page screenshots and in some cases, I need very specific features. There are so many tools out there, and I'm feeling a bit overwhelmed trying to find the right one for my needs. Any recommendations or advice would be greatly appreciated.
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Apparently, I don't know enough about DBCs, I had no idea some integrate with CRM systems or that you can share so many things with them. Sorry I can't help, I just wanted to thank you for starting this topic. Read a bit after seeing this post, but I will look into this more seriously next week. For now, it looks like I might go for Beaconstac, bulk creation and one-click download features are a big plus. (Blinq and Popl seem great too, but I really want to avoid having a separate app for this purpose.)
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Overall website design and effectiveness
matx2that replied to Shehbaz's topic in Feedback on Your Site
Hey there. Your website does look pretty, but I do agree with the comment above that you need to educate your customers a bit and only then convert. You can use your landing page for that purpose. For example, what I would do is take those testimonials out of the menu and insert them on the left or right side of the landing page so they would be visible right away. Another thing to work on is your core web vitals, especially on optimizing your store for mobile devices. Today's eCommerce is swiftly turning on to mobile devices with statistics showing that 60% of customers are making payments by mobiles instead of desktops. That being said, you have 20+ images and 4 videos on your landing page. You might want to lower the number of those which will result in a faster web page loading and might decrease your bounce rate(customers leaving your website). I prefer a landing page with 4-5 scrolls at most, which you can adjust so if my bits of advice make sense to you. All in all, I would say that your website is fine. I do like the way you filled your "About" page, which increases the trustworthiness of the website in general, and hence it helps with your rank on google. I hope this helps! -
Simple, catchy and visually appealing. You've hit a bullseye with the choice of colours and font. I like the position of the testimonials, only you might want to space out the rows a little as this way the text looks a bit tight. Also when you hover over the menu, you might want to change the grey colour to white for better contrast. Otherwise, it's amazing!
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It's simple, catchy and recognizable - all of the needed traits for a good logo imo. Though you've used the red background in your profile pic, this one here is black, and you've used another variant of this logo for your website. My advice is to choose one and stick with it on every platform you use. On the other side, I like some of the designs on your website Mr Street!
- 34 replies
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- weeklywisdoms
- logo
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The best tip out there is to focus on creating helpful content. That's what matters to both people and search engines. However, there's a little catch. If you don't work on the off-page SEO, you won't even have a chance to someone read your content. Helpful content is not really helpful if no one reads it.
- 28 replies
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Absolutely agree with you. The tools help you a lot, though creative thinking is what separates you from others. Basically, with paid tools you pay for saving time in gathering the data in one go. While you can do that yourself by combining a few sets of different free tools. I accept critics of this if I'm wrong. I'm a big fan of the free tool Google Keyword Planner. It's not as comprehensive as some of the other tools out there, but it's easy to use and gives me a good idea of how popular a certain keyword is. That proves to be enough for me. However, some of the paid tools mentioned earlier offer more detailed information about a particular keyword in one go, which saves time I admit. But for someone like me, that's on a budget, it just works fine gathering pretty much the same data on my own by combining free tools like GKP, Also Asked and GSC.
- 14 replies
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- weeklywisdoms
- seo
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