I feel the way to immediately differentiate my online store from the rest is to proactively engage my customers in a conversation as soon as they land on my website.
It's just like how we visit a brick-and-mortar shop. We are greeted by a sales staff and they would assist us whenever required.
For my online business to succeed, I will not wait for website visitors to initiate conversation. That's wasted opportunity. I would guide them through the purchase journey. How do I do that?
Install a smart, more comprehensive chat widget that allows me to pre-set a prompt that pops up when a shopper lands on my website. Guide them through the buying journey. Take the opportunity to welcome them, direct them to an exclusive catalogue that would enhance their experience.