MirandaWay

Working for an nonprofit that sells a variety of products. Some are physical (merchandise -- dance gear, CDs, books), but our primary sales are event tickets, live workshops, and dance class series. We often have to send out updates about classes and events and have been doing so (until recently) by exporting our sales on Squarespace and copy/pasting email addresses into our company email, then sending from there--not through squarespace. It's been a total slog and it's time to start using squarespace as our main database for emails, marketing, and customer profiles. While we've successfully set up automated emails via Marketing to go out immediately after specific purchases, we'd like to have a way to easily send out follow up emails to those same customers. Is there is a way for Squarespace to automatically populate mailing lists based on costumers' specific purchases? We only recently upgraded to user profiles so part of my confusion comes from managing profiles... Feels like there should be a way to search our customer profiles for specific item purchases but I'm not finding them. I see that we can manually add tags to individual customers, but that seems a little backwards to me (ex. If I want to add a tag to customers who purchase purchased tickets to a specific show (ie - Tag: "Holiday Show 2021") how can I find out who purchased them without squarespace auto-generating that information in the profiles hub? Trying to figure out what makes the most sense when it comes to user profile management for the org at this time. I'm not opposed to using Eventbrite or Scheduling, I just feel like there is a way to manage mailing lists and send e-blasts through squarespace based on specific purchases. Is there? Hoping that this is possible/easy, and that I just am missing something obvious here.